Skip to content
Very professional and beat all prices of all the other stores would recommend for any furniture needs especially matt...
I got an amazing price on a sectional, the staff were very accommodating and polite. I highly recommend these guys, b...
Read More Reviews At:
Google
Search About Us Contact Financing FAQ Mattress Buying Guide Furniture Land Located at Milwaukee, WI Our Blog

Consumer Choice

Shop the Consumer Choice collection at Furniture Land in Milwaukee, WI. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Milwaukee to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Milwaukee, WI area. Financing options available.

Filters

Filter

Refine

view all

Type

Brand

AR Availability

Bed Size

Color

Consumer Assembly

Top Products

Group

Material

Manual

Power

Price

Product Video

Shipping

Style

Sub Brand

Lamp Type

Mirror Type

Throw Fabric

Dining Table Height

Product Theme

Bed Style

Shade

Shape

Table Shape

Number of Doors

Number of Drawers

Piece Count

Number of Shelves

Seat Count

Collection

clear
Save up to 23% Save %
$2,137.64 - $3,704.42
$2,137.64 - $3,704.42
$2,137.64
$1,644.34 - $2,849.55
$1,644.34 - $2,849.55
$1,644.34

Lettner Bedroom Set

Ashley Furniture

Satisfying your taste for tradition, this 5-piece bedroom set sports serene sophistication. Forever classic design details—inlaid panels, silverto...

View full details
$2,137.64 - $3,704.42
$2,137.64 - $3,704.42
$2,137.64
$1,644.34 - $2,849.55
$1,644.34 - $2,849.55
$1,644.34
Save up to 23% Save %
Product image
Lettner Dresser image Save 23% Save %
$1,041.83
$1,041.83 - $1,041.83
$1,041.83
$801.41
$801.41 - $801.41
$801.41

Lettner Dresser

Ashley Furniture

Satisfying your taste for tradition, this dresser sports serene sophistication. Forever classic design details—inlaid panels, silvertone patina ha...

View full details
$1,041.83
$1,041.83 - $1,041.83
$1,041.83
$801.41
$801.41 - $801.41
$801.41
Save 23% Save %
Product image
Lettner Dresser and Mirror image Save 23% Save %
$1,277.30
$1,277.30 - $1,277.30
$1,277.30
$982.54
$982.54 - $982.54
$982.54

Lettner Dresser and Mirror

Ashley Furniture

Satisfying your taste for tradition, this dresser and mirror set sports serene sophistication. Its forever classic design details—inlaid panels, s...

View full details
$1,277.30
$1,277.30 - $1,277.30
$1,277.30
$982.54
$982.54 - $982.54
$982.54
Save 23% Save %
Product image
Lettner Nightstand image Save 23% Save %
$496.22
$496.22 - $496.22
$496.22
$381.71
$381.71 - $381.71
$381.71

Lettner Nightstand

Ashley Furniture

Satisfying your taste for tradition, this nightstand sports serene sophistication. Forever classic design details—inlaid panels, silvertone patina...

View full details
$496.22
$496.22 - $496.22
$496.22
$381.71
$381.71 - $381.71
$381.71
Save 23% Save %
Product image
Product image
Save up to 23% Save %
$422.41 - $845.92
$422.41 - $845.92
$422.41
$324.93 - $650.71
$324.93 - $650.71
$324.93

Limited Edition Firm Mattress

Ashley Furniture

Luxury comfort leads to luxury rest. Wake up refreshed and ready to take on the day with this firm queen mattress. Packed inside are layers of sup...

View full details
$422.41 - $845.92
$422.41 - $845.92
$422.41
$324.93 - $650.71
$324.93 - $650.71
$324.93
Save up to 23% Save %
Product image
Limited Edition Plush Mattress image
Save up to 23% Save %
$422.41 - $845.92
$422.41 - $845.92
$422.41
$324.93 - $650.71
$324.93 - $650.71
$324.93

Limited Edition Plush Mattress

Ashley Furniture

Luxury comfort leads to luxury rest. Wake up refreshed and ready to take on the day with this plush queen mattress. Packed inside are layers of ul...

View full details
$422.41 - $845.92
$422.41 - $845.92
$422.41
$324.93 - $650.71
$324.93 - $650.71
$324.93
Save up to 23% Save %
Product image
Product image
Save up to 23% Save %
$557.36 - $968.79
$557.36 - $968.79
$557.36
$428.74 - $745.22
$428.74 - $745.22
$428.74

Limited Edition PT Mattress

Ashley Furniture

Luxury comfort leads to luxury rest. Wake up refreshed and ready to take on the day with this pillow top queen mattress. Packed inside are layers ...

View full details
$557.36 - $968.79
$557.36 - $968.79
$557.36
$428.74 - $745.22
$428.74 - $745.22
$428.74
Save up to 23% Save %
Product image
Lindyn Chaise image
Save 23% Save %
$739.86
$739.86 - $739.86
$739.86
$569.12
$569.12 - $569.12
$569.12

Lindyn Chaise

Ashley Furniture

Plush and posh. Showcase your eye for on-trend texture with the statement-making cord upholstery of this chaise. Its stunningly soft fabric entice...

View full details
$739.86
$739.86 - $739.86
$739.86
$569.12
$569.12 - $569.12
$569.12
Save 23% Save %
Product image
Lindyn Super Chaise image
Save 23% Save %
$1,848.30
$1,848.30 - $1,848.30
$1,848.30
$1,421.77
$1,421.77 - $1,421.77
$1,421.77

Lindyn Super Chaise

Ashley Furniture

Plush and posh. Showcase your eye for on-trend texture with the statement-making cord upholstery of this double-chaise sectional. Its stunningly s...

View full details
$1,848.30
$1,848.30 - $1,848.30
$1,848.30
$1,421.77
$1,421.77 - $1,421.77
$1,421.77
Save 23% Save %
Save up to 23% Save %
$3,773.65 - $5,437.58
$3,773.65 - $5,437.58
$3,773.65
$2,902.81 - $4,182.75
$2,902.81 - $4,182.75
$2,902.81

Double Deal Reclining Sectional

Ashley Furniture

This power reclining sectional is the perfect combination of sleek style and thoughtful functionality. Engineered for comfort and convenience, it ...

View full details
$3,773.65 - $5,437.58
$3,773.65 - $5,437.58
$3,773.65
$2,902.81 - $4,182.75
$2,902.81 - $4,182.75
$2,902.81
Save up to 23% Save %
Save 23% Save %
$1,718.54
$1,718.54 - $1,718.54
$1,718.54
$1,321.95
$1,321.95 - $1,321.95
$1,321.95

Next-Gen DuraPella Power Reclining Sectional Sofa

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional...

View full details
$1,718.54
$1,718.54 - $1,718.54
$1,718.54
$1,321.95
$1,321.95 - $1,321.95
$1,321.95
Save 23% Save %
Save 23% Save %
$1,590.86
$1,590.86 - $1,590.86
$1,590.86
$1,223.74
$1,223.74 - $1,223.74
$1,223.74

Next-Gen DuraPella Power Reclining Sectional Loveseat with Console

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional...

View full details
$1,590.86
$1,590.86 - $1,590.86
$1,590.86
$1,223.74
$1,223.74 - $1,223.74
$1,223.74
Save 23% Save %
Save 23% Save %
$1,363.27
$1,363.27 - $1,363.27
$1,363.27
$1,048.67
$1,048.67 - $1,048.67
$1,048.67

Next-Gen DuraPella Power Reclining Sectional Loveseat

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional...

View full details
$1,363.27
$1,363.27 - $1,363.27
$1,363.27
$1,048.67
$1,048.67 - $1,048.67
$1,048.67
Save 23% Save %
Save up to 23% Save %
$2,447.54 - $3,204.37
$2,447.54 - $3,204.37
$2,447.54
$1,882.72 - $2,464.90
$1,882.72 - $2,464.90
$1,882.72

Next-Gen DuraPella Power Reclining Sectional

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional...

View full details
$2,447.54 - $3,204.37
$2,447.54 - $3,204.37
$2,447.54
$1,882.72 - $2,464.90
$1,882.72 - $2,464.90
$1,882.72
Save up to 23% Save %
Save up to 23% Save %
$904.03 - $1,831.70
$904.03 - $1,831.70
$904.03
$695.41 - $1,409.00
$695.41 - $1,409.00
$695.41

Next-Gen DuraPella Power Recliner

Ashley Furniture

It’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rel...

View full details
$904.03 - $1,831.70
$904.03 - $1,831.70
$904.03
$695.41 - $1,409.00
$695.41 - $1,409.00
$695.41
Save up to 23% Save %
Save up to 23% Save %
$2,954.13 - $3,081.81
$2,954.13 - $3,081.81
$2,954.13
$2,272.41 - $2,370.62
$2,272.41 - $2,370.62
$2,272.41

Next-Gen DuraPella Living Room Set

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this seating package, you can ...

View full details
$2,954.13 - $3,081.81
$2,954.13 - $3,081.81
$2,954.13
$2,272.41 - $2,370.62
$2,272.41 - $2,370.62
$2,272.41
Save up to 23% Save %
Product image
Willowton 64" TV Stand with Electric Fireplace image
Save up to 23% Save %
$743.18 - $768.44
$743.18 - $768.44
$743.18
$571.68 - $591.11
$571.68 - $591.11
$571.68

Willowton 64" TV Stand with Electric Fireplace

Ashley Furniture

This TV stand with fireplace insert is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. Its whitewashed finish ...

View full details
$743.18 - $768.44
$743.18 - $768.44
$743.18
$571.68 - $591.11
$571.68 - $591.11
$571.68
Save up to 23% Save %
Product image
Valebeck Dining Table image
Save 23% Save %
$900.54
$900.54 - $900.54
$900.54
$692.72
$692.72 - $692.72
$692.72

Valebeck Dining Table

Ashley Furniture

A high-style choice for casual spaces, this dining table serves up the best in rustic farmhouse living. Its two-tone distressed finish pairs a bro...

View full details
$900.54
$900.54 - $900.54
$900.54
$692.72
$692.72 - $692.72
$692.72
Save 23% Save %
Product image
Product image
Save up to 23% Save %
$913.73 - $1,470.27
$913.73 - $1,470.27
$913.73
$702.87 - $1,130.98
$702.87 - $1,130.98
$702.87

Trinell 4-Piece Entertainment Center with Electric Fireplace

Ashley Furniture

Entertain a rugged yet refined sense of style with this entertainment center. Its rustic finish and plank-style details pay homage to reclaimed ba...

View full details
$913.73 - $1,470.27
$913.73 - $1,470.27
$913.73
$702.87 - $1,130.98
$702.87 - $1,130.98
$702.87
Save up to 23% Save %
Product image
Product image
Save up to 23% Save %
$1,016.54 - $1,277.30
$1,016.54 - $1,277.30
$1,016.54
$781.95 - $982.54
$781.95 - $982.54
$781.95

Robbinsdale Dresser and Mirror

Ashley Furniture

Elegant, timeless furnishings take your bedroom to the next level. Nothing does that better than this dresser and mirror. The antiqued white finis...

View full details
$1,016.54 - $1,277.30
$1,016.54 - $1,277.30
$1,016.54
$781.95 - $982.54
$781.95 - $982.54
$781.95
Save up to 23% Save %
Product image
Robbinsdale Bed image
Save up to 23% Save %
$860.34 - $1,042.96
$860.34 - $1,042.96
$860.34
$661.80 - $802.28
$661.80 - $802.28
$661.80

Robbinsdale Bed

Ashley Furniture

Elegant, timeless furnishings take your bedroom to the next level. Nothing does that better than this queen panel bed. The antiqued white finish w...

View full details
$860.34 - $1,042.96
$860.34 - $1,042.96
$860.34
$661.80 - $802.28
$661.80 - $802.28
$661.80
Save up to 23% Save %
Save up to 23% Save %
$889.06 - $1,407.09
$889.06 - $1,407.09
$889.06
$683.89 - $1,082.38
$683.89 - $1,082.38
$683.89

Realyn Upholstered Bedroom Set

Ashley Furniture

Elevating the art of traditional cottage styling, this queen upholstered bed is your dream bedroom retreat realized. A curvaceous beauty, this bri...

View full details
$889.06 - $1,407.09
$889.06 - $1,407.09
$889.06
$683.89 - $1,082.38
$683.89 - $1,082.38
$683.89
Save up to 23% Save %
Product image
Ralinksi Dresser and Mirror image
Save 23% Save %
$388.25
$388.25 - $388.25
$388.25
$298.65
$298.65 - $298.65
$298.65

Ralinksi Dresser and Mirror

Ashley Furniture

With its clean-lined look and modern attitude, this dresser and mirror is a fresh style awakening. A warm gray hue over replicated oak grain easil...

View full details
$388.25
$388.25 - $388.25
$388.25
$298.65
$298.65 - $298.65
$298.65
Save 23% Save %
Product image
Lodanna Bed image
Save up to 23% Save %
$560.53 - $847.68
$560.53 - $847.68
$560.53
$431.18 - $652.06
$431.18 - $652.06
$431.18

Lodanna Bed

Ashley Furniture

Reminiscent of Hollywood glamour of yesteryear, this king panel bed interprets luxury in a decidedly modern way. Sumptuous details include button-...

View full details
$560.53 - $847.68
$560.53 - $847.68
$560.53
$431.18 - $652.06
$431.18 - $652.06
$431.18
Save up to 23% Save %

Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Furniture Land (Milwaukee, WI) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

5 Stars
Top Rated
Delivery Available
Payment Options Available