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Consumer Choice

Shop the Consumer Choice collection at Furniture Land in Milwaukee, WI. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Milwaukee to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Milwaukee, WI area. Financing options available.

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$242.36 - $434.19
$242.36 - $434.19
$242.36
$186.43 - $333.99
$186.43 - $333.99
$186.43

Cayboni Bed

Ashley Furniture
3D Available

Charmingly designed, this queen panel bed embraces the aesthetics of countryside living and repurposes them for modern settings. Its whitewash pain...

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$242.36 - $434.19
$242.36 - $434.19
$242.36
$186.43 - $333.99
$186.43 - $333.99
$186.43
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$364.12
$364.12 - $364.12
$364.12
$280.09
$280.09 - $280.09
$280.09

Cayboni Chest of Drawers

Ashley Furniture
3D Available

Charmingly designed, this chest of drawers embraces the aesthetics of countryside living and repurposes them for modern settings. Its whitewash pai...

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$364.12
$364.12 - $364.12
$364.12
$280.09
$280.09 - $280.09
$280.09
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$364.12
$364.12 - $364.12
$364.12
$280.09
$280.09 - $280.09
$280.09

Cayboni Dresser

Ashley Furniture
3D Available

Charmingly designed, this dresser embraces the aesthetics of countryside living and repurposes them for modern settings. Its whitewash paint, repli...

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$364.12
$364.12 - $364.12
$364.12
$280.09
$280.09 - $280.09
$280.09
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$438.78
$438.78 - $438.78
$438.78
$337.52
$337.52 - $337.52
$337.52

Cayboni Dresser and Mirror

Ashley Furniture
3D Available

Charmingly designed, this dresser with mirror embraces the aesthetics of countryside living and repurposes them for modern settings. Its whitewash ...

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$438.78
$438.78 - $438.78
$438.78
$337.52
$337.52 - $337.52
$337.52
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$169.99
$169.99 - $169.99
$169.99
$130.76
$130.76 - $130.76
$130.76

Cayboni Nightstand

Ashley Furniture
3D Available

Charmingly designed, the Cayboni nightstand embraces the aesthetics of countryside living and repurposes them for modern settings. Its whitewash pa...

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$169.99
$169.99 - $169.99
$169.99
$130.76
$130.76 - $130.76
$130.76
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Product image
Centiar Bar Stool Set image
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$255.00
$255.00 - $255.00
$255.00
$196.15
$196.15 - $196.15
$196.15

Centiar Bar Stool Set

Ashley Furniture

With its distinctive contoured bucket seat and tubular metal base, this upholstered bar stool set serves up a fresh twist on mid-century inspired s...

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$255.00
$255.00 - $255.00
$255.00
$196.15
$196.15 - $196.15
$196.15
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Product image
Covetown Dresser image
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$496.22
$496.22 - $496.22
$496.22
$381.71
$381.71 - $381.71
$381.71

Covetown Dresser

Ashley Furniture

Feast your eyes on this richly versatile dresser. Its traditional-inspired dark brown finish effortlessly blends with contemporary bright nickel-to...

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$496.22
$496.22 - $496.22
$496.22
$381.71
$381.71 - $381.71
$381.71
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Product image
Covetown Dresser and Mirror image
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$600.76
$600.76 - $600.76
$600.76
$462.12
$462.12 - $462.12
$462.12

Covetown Dresser and Mirror

Ashley Furniture

Feast your eyes on this richly versatile dresser with mirror. Its traditional-inspired dark brown finish effortlessly blends with contemporary brig...

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$600.76
$600.76 - $600.76
$600.76
$462.12
$462.12 - $462.12
$462.12
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Covetown Nightstand image
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$235.48
$235.48 - $235.48
$235.48
$181.14
$181.14 - $181.14
$181.14

Covetown Nightstand

Ashley Furniture

Feast your eyes on this richly versatile nightstand. Its traditional-inspired dark brown finish effortlessly blends with contemporary bright nickel...

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$235.48
$235.48 - $235.48
$235.48
$181.14
$181.14 - $181.14
$181.14
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Dairville Floor Mirror image
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$505.66
$505.66 - $505.66
$505.66
$388.97
$388.97 - $388.97
$388.97

Dairville Floor Mirror

Ashley Furniture

This floor mirror combines effortless beauty and design with carefree function. It brings both height and light to your space, with its naturally b...

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$505.66
$505.66 - $505.66
$505.66
$388.97
$388.97 - $388.97
$388.97
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Product image
Dallson Floor Lamp image
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$401.74
$401.74 - $401.74
$401.74
$309.03
$309.03 - $309.03
$309.03

Dallson Floor Lamp

Ashley Furniture

Add a touch of sleek, contemporary style to any room in your home. This floor lamp's eye-catching tripod design includes a coordinating fabric drum...

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$401.74
$401.74 - $401.74
$401.74
$309.03
$309.03 - $309.03
$309.03
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$441.08 - $639.80
$441.08 - $639.80
$441.08
$339.29 - $492.15
$339.29 - $492.15
$339.29

Danziar Bed

Ashley Furniture
3D Available

Sophisticated style for the savvy shopper. This panel bed prioritizes affordable, on-trend design. Its subtle replicated texture recalls the natura...

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$441.08 - $639.80
$441.08 - $639.80
$441.08
$339.29 - $492.15
$339.29 - $492.15
$339.29
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$86.14
$86.14 - $86.14
$86.14
$66.26
$66.26 - $66.26
$66.26

Danziar Bedroom Mirror

Ashley Furniture
3D Available

Sophisticated style for the savvy shopper. This mirror prioritizes affordable, on-trend design. Its subtle replicated texture recalls the natural b...

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$86.14
$86.14 - $86.14
$86.14
$66.26
$66.26 - $66.26
$66.26
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$554.80
$554.80 - $554.80
$554.80
$426.77
$426.77 - $426.77
$426.77

Danziar Dresser

Ashley Furniture
3D Available

Sophisticated style for the savvy shopper. This dresser prioritizes affordable, on-trend design. Its subtle replicated texture recalls the natural ...

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$554.80
$554.80 - $554.80
$554.80
$426.77
$426.77 - $426.77
$426.77
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$640.95
$640.95 - $640.95
$640.95
$493.04
$493.04 - $493.04
$493.04

Danziar Dresser and Mirror

Ashley Furniture
3D Available

Sophisticated style for the savvy shopper. This dresser with mirror prioritizes affordable, on-trend design. Its subtle replicated texture recalls ...

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$640.95
$640.95 - $640.95
$640.95
$493.04
$493.04 - $493.04
$493.04
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$265.34
$265.34 - $265.34
$265.34
$204.11
$204.11 - $204.11
$204.11

Danziar Nightstand

Ashley Furniture
3D Available

Sophisticated style for the savvy shopper. This nightstand prioritizes affordable, on-trend design. Its subtle replicated texture recalls the natur...

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$265.34
$265.34 - $265.34
$265.34
$204.11
$204.11 - $204.11
$204.11
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$530.67
$530.67 - $530.67
$530.67
$408.21
$408.21 - $408.21
$408.21

Danziar Wide Chest of Drawers

Ashley Furniture
3D Available

Sophisticated style for the savvy shopper. This chest of drawers prioritizes affordable, on-trend design. Its subtle replicated texture recalls the...

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$530.67
$530.67 - $530.67
$530.67
$408.21
$408.21 - $408.21
$408.21
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Product image
Derekson Bed image
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$292.90 - $483.59
$292.90 - $483.59
$292.90
$225.31 - $371.99
$225.31 - $371.99
$225.31

Derekson Bed

Ashley Furniture
3D Available

Modern yet hefty. This queen panel bed makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love tod...

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$292.90 - $483.59
$292.90 - $483.59
$292.90
$225.31 - $371.99
$225.31 - $371.99
$225.31
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Product image
Derekson Bed with 2 Storage Drawers image
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$586.96 - $960.27
$586.96 - $960.27
$586.96
$451.51 - $738.67
$451.51 - $738.67
$451.51

Derekson Bed with 2 Storage Drawers

Ashley Furniture
3D Available

Modern yet hefty. This queen panel bed with storage makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined desig...

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$586.96 - $960.27
$586.96 - $960.27
$586.96
$451.51 - $738.67
$451.51 - $738.67
$451.51
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$86.14
$86.14 - $86.14
$86.14
$66.26
$66.26 - $66.26
$66.26

Derekson Bedroom Mirror

Ashley Furniture
3D Available

Modern yet hefty. This mirror makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love today. A mut...

View full details
$86.14
$86.14 - $86.14
$86.14
$66.26
$66.26 - $66.26
$66.26
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$399.72
$399.72 - $399.72
$399.72
$307.48
$307.48 - $307.48
$307.48

Derekson Chest of Drawers

Ashley Furniture
3D Available

Modern yet hefty. This chest of drawers makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love to...

View full details
$399.72
$399.72 - $399.72
$399.72
$307.48
$307.48 - $307.48
$307.48
Save 23% Save %
Save 23% Save %
$399.72
$399.72 - $399.72
$399.72
$307.48
$307.48 - $307.48
$307.48

Derekson Dresser

Ashley Furniture
3D Available

Modern yet hefty. This dresser makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love today. A mu...

View full details
$399.72
$399.72 - $399.72
$399.72
$307.48
$307.48 - $307.48
$307.48
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Save 23% Save %
$485.86
$485.86 - $485.86
$485.86
$373.74
$373.74 - $373.74
$373.74

Derekson Dresser and Mirror

Ashley Furniture
3D Available

Modern yet hefty. This dresser and mirror set makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we l...

View full details
$485.86
$485.86 - $485.86
$485.86
$373.74
$373.74 - $373.74
$373.74
Save 23% Save %
Save 23% Save %
$242.36
$242.36 - $242.36
$242.36
$186.43
$186.43 - $186.43
$186.43

Derekson Nightstand

Ashley Furniture
3D Available

Modern yet hefty. This nightstand makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love today. A...

View full details
$242.36
$242.36 - $242.36
$242.36
$186.43
$186.43 - $186.43
$186.43
Save 23% Save %

Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Furniture Land (Milwaukee, WI) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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