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Consumer Choice

Shop the Consumer Choice collection at Furniture Land in Milwaukee, WI. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Milwaukee to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Milwaukee, WI area. Financing options available.

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$893.22
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$687.09
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Johurst Table Set

Ashley Furniture

Combining a two-tone finish with a gently distressed texture produces this very distinctive occasional table set. Whether your style is modern farm...

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$893.22
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$687.09
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Juararo Bed image Save up to 23% Save %
$415.81 - $725.96
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$319.85 - $558.43
$319.85 - $558.43
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Juararo Bed

Ashley Furniture
3D Available

Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this California king poster bed has a vintage-s...

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$415.81 - $725.96
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$319.85 - $558.43
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$1,144.04 - $1,841.27
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$880.03 - $1,416.36
$880.03 - $1,416.36
$880.03

Juararo Bedroom Set

Ashley Furniture

Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this 5-piece bedroom set has a vintage finish t...

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$1,144.04 - $1,841.27
$1,144.04 - $1,841.27
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$880.03 - $1,416.36
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$880.03
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$435.33
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$334.87
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Juararo Chest of Drawers

Ashley Furniture
3D Available

Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this chest of drawers has a vintage finish that...

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$435.33
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$334.87
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$629.45
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$484.19
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Juararo Dresser

Ashley Furniture
3D Available

Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this dresser has a vintage finish that is remin...

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$484.19
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$728.23
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$560.18
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Juararo Dresser and Mirror

Ashley Furniture
3D Available

Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this dresser and mirror set has a vintage finis...

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$728.23
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$560.18
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$560.18
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Kanwyn Bed image
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$706.41 - $939.60
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$543.39 - $722.77
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Kanwyn Bed

Ashley Furniture

Give your retreat vintage charm with this queen panel bed. In a beautifully distressed whitewash finish, you'll love the headboard's grand style fe...

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$706.41 - $939.60
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$543.39 - $722.77
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Kanwyn Bed with Storage Bench image
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$1,045.28 - $1,200.34
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$804.06 - $923.34
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Kanwyn Bed with Storage Bench

Ashley Furniture

Give your retreat vintage charm with this queen panel bed and storage footboard. In a beautifully distressed whitewash finish, you'll love the head...

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$1,045.28 - $1,200.34
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$804.06 - $923.34
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$1,878.03 - $3,000.30
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$1,444.64 - $2,307.92
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Kanwyn Bedroom Set

Ashley Furniture

Give your retreat vintage charm with the Kanwyn bedroom set in a beautifully distressed whitewash finish. You'll love the headboard's grand style f...

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$1,878.03 - $3,000.30
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$1,878.03
$1,444.64 - $2,307.92
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Kanwyn Chest of Drawers image
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$1,016.56
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$781.97
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$781.97

Kanwyn Chest of Drawers

Ashley Furniture
3D Available

Give your retreat vintage charm with this chest. Sporting a beautifully distressed whitewash finish, it includes seven varied-sized drawers for an ...

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$781.97
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Kanwyn Dresser image
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$963.70
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$741.31
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Kanwyn Dresser

Ashley Furniture
3D Available

Give your retreat vintage charm and valuable drawer storage with this dresser. In a beautifully distressed whitewash finish, you'll love putting it...

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$963.70
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$247.90 - $380.72
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$190.69 - $292.86
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Korestone Coffee Table

Ashley Furniture
3D Available

This coffee table exemplifies casual contemporary design with an urban vibe. Its rich brown finish is warm and inviting, and decor looks that much ...

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$247.90 - $380.72
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$190.69 - $292.86
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$1,743.68 - $2,216.90
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$1,341.29 - $1,705.31
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Lavinton Bedroom Set

Ashley Furniture

Take inspiration from the traditional luxury of this bedroom package. Classic with a rich cherry brown finish, its stately presence graces your roo...

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$1,743.68 - $2,216.90
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$1,341.29 - $1,705.31
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Lavinton Chest of Drawers image
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$599.59
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$461.22
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$461.22

Lavinton Chest of Drawers

Ashley Furniture

Take inspiration from the traditional luxury of this chest of drawers. Classic with a rich cherry brown finish, its stately presence graces your ro...

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$599.59
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$461.22
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Lavinton Dresser image
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$728.25
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$560.19
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$560.19

Lavinton Dresser

Ashley Furniture

Take inspiration from the traditional luxury of this dresser. Classic with a rich cherry brown finish, its stately presence graces your room with a...

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$728.25
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$728.25
$560.19
$560.19 - $560.19
$560.19
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Lavinton Dresser and Mirror image
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$963.73
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$963.73
$741.33
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$741.33

Lavinton Dresser and Mirror

Ashley Furniture

Take inspiration from the traditional luxury of this dresser with mirror. Classic with a rich cherry brown finish, its stately presence graces your...

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$963.73
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$963.73
$741.33
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Leesworth Power Recliner image
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$989.50
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$989.50
$761.15
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$761.15

Leesworth Power Recliner

Ashley Furniture

Focus on function. This practical power rocker recliner balances contemporary character and irresistible comfort. Its affordable, expertly matched ...

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$989.50
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$761.15
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$2,587.60 - $3,577.09
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$1,990.46 - $2,751.61
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Leesworth Living Room Set

Ashley Furniture

Focus on function. This seating package balances contemporary character and irresistible comfort. Its affordable, expertly matched leather and faux...

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$2,587.60 - $3,577.09
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$2,587.60
$1,990.46 - $2,751.61
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Product image
Leesworth Power Reclining Loveseat image
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$1,255.16
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$1,255.16
$965.51
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Leesworth Power Reclining Loveseat

Ashley Furniture

Focus on function. This practical power reclining loveseat balances contemporary character and irresistible comfort. Its affordable, expertly match...

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$1,255.16
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$965.51
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Leesworth Power Reclining Sofa image
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$1,332.44
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$1,332.44
$1,024.95
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Leesworth Power Reclining Sofa

Ashley Furniture

Focus on function. This practical power reclining sofa balances contemporary character and irresistible comfort. Its affordable, expertly matched l...

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$1,332.44
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$1,332.44
$1,024.95
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$1,024.95
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Product image
Lettner Bed with 2 Storage Drawers image
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$1,275.01 - $1,434.67
$1,275.01 - $1,434.67
$1,275.01
$980.78 - $1,103.59
$980.78 - $1,103.59
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Lettner Bed with 2 Storage Drawers

Ashley Furniture
3D Available

Satisfying your taste for tradition, this king sleigh bed with storage sports serene sophistication. Its forever classic design details—inlaid pane...

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$1,275.01 - $1,434.67
$1,275.01 - $1,434.67
$1,275.01
$980.78 - $1,103.59
$980.78 - $1,103.59
$980.78
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Product image
Lettner Chest of Drawers image
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$1,172.78
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$1,172.78
$902.14
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$902.14

Lettner Chest of Drawers

Ashley Furniture
3D Available

Satisfying your taste for tradition, this chest of drawers sports serene sophistication. Forever classic design details—inlaid panels, silvertone p...

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$1,172.78
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$1,172.78
$902.14
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$902.14
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$3,773.65 - $5,437.58
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$2,902.81 - $4,182.75
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Double Deal Reclining Sectional

Ashley Furniture

This power reclining sectional is the perfect combination of sleek style and thoughtful functionality. Engineered for comfort and convenience, it o...

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$3,773.65 - $5,437.58
$3,773.65 - $5,437.58
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$2,902.81 - $4,182.75
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$2,902.81
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$1,768.64 - $2,361.11
$1,768.64 - $2,361.11
$1,768.64
$1,360.49 - $1,816.24
$1,360.49 - $1,816.24
$1,360.49

Terra Sleep Medium Mattress

Ashley Furniture

Peaceful zzz’s, positive impact. This mattress prioritizes conscious craftsmanship without sacrificing the luxurious sleep you love. Pressure-relie...

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$1,768.64 - $2,361.11
$1,768.64 - $2,361.11
$1,768.64
$1,360.49 - $1,816.24
$1,360.49 - $1,816.24
$1,360.49
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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Furniture Land (Milwaukee, WI) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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