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Consumer Choice

Shop the Consumer Choice collection at Furniture Land in Milwaukee, WI. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Milwaukee to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Milwaukee, WI area. Financing options available.

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$405.47 - $747.77
$405.47 - $747.77
$405.47
$311.90 - $575.21
$311.90 - $575.21
$311.90

Zuraleus Bed

Ashley Furniture
3D Available

If glitz and glam are your jam, you're gonna love this upholstered panel bed. Specifications▶ Specifications Details Brand Name Signature Design ...

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$405.47 - $747.77
$405.47 - $747.77
$405.47
$311.90 - $575.21
$311.90 - $575.21
$311.90
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$191.83
$191.83 - $191.83
$191.83
$147.56
$147.56 - $147.56
$147.56

Zuraleus Bedroom Mirror

Ashley Furniture
3D Available

If glitz and glam are your jam, you’re gonna love this bedroom mirror. Gleaming glitter and dazzling chrome-tone touches wow against a sophisticate...

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$191.83
$191.83 - $191.83
$191.83
$147.56
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$147.56
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$406.63
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$406.63
$312.79
$312.79 - $312.79
$312.79

Zuraleus Chest of Drawers

Ashley Furniture
3D Available

If glitz and glam are your jam, you’re gonna love this chest of drawers. Dazzling chrome-tone touches wow against a sophisticated matte white finis...

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$406.63
$406.63 - $406.63
$406.63
$312.79
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$312.79
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$406.63
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$406.63
$312.79
$312.79 - $312.79
$312.79

Zuraleus Dresser

Ashley Furniture
3D Available

If glitz and glam are your jam, you’re gonna love this dresser. Dazzling chrome-tone touches wow against a sophisticated matte white finish for a p...

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$406.63
$406.63 - $406.63
$406.63
$312.79
$312.79 - $312.79
$312.79
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$598.46
$598.46 - $598.46
$598.46
$460.35
$460.35 - $460.35
$460.35

Zuraleus Dresser and Mirror

Ashley Furniture
3D Available

If glitz and glam are your jam, you’re gonna love this dresser with mirror. Large-scale handles and dazzling chrome-tone touches add a pop of stunn...

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$598.46
$598.46 - $598.46
$598.46
$460.35
$460.35 - $460.35
$460.35
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$1,198.04
$1,198.04 - $1,198.04
$1,198.04
$921.57
$921.57 - $921.57
$921.57

Frandern Loft Bed with Bookcase and Drawer Storage

Ashley Furniture
3D Available

Cool, casual style is for all ages. With this twin loft bed with drawer storage, they get the function they need plus with the refined design you l...

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$1,198.04
$1,198.04 - $1,198.04
$1,198.04
$921.57
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$921.57
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$959.14 - $1,150.97
$959.14 - $1,150.97
$959.14
$737.80 - $885.36
$737.80 - $885.36
$737.80

Frandern Loft Bed with Bookcase Storage

Ashley Furniture
3D Available

Cool, casual style is for all ages. With this twin loft bed with bookcase storage, they get the function they need plus the refined design you love...

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$959.14 - $1,150.97
$959.14 - $1,150.97
$959.14
$737.80 - $885.36
$737.80 - $885.36
$737.80
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$1,006.23 - $1,245.13
$1,006.23 - $1,245.13
$1,006.23
$774.02 - $957.79
$774.02 - $957.79
$774.02

Frandern Loft Bed with Drawer Storage

Ashley Furniture
3D Available

Cool, casual style is for all ages. With this twin loft bed with drawer storage, they get the function they need plus the refined design you love. ...

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$1,006.23 - $1,245.13
$1,006.23 - $1,245.13
$1,006.23
$774.02 - $957.79
$774.02 - $957.79
$774.02
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$2,791.46 - $4,165.03
$2,791.46 - $4,165.03
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$2,147.28 - $3,203.87
$2,147.28 - $3,203.87
$2,147.28

Modmax II Power Reclining Sectional with Audio Consoles

Ashley Furniture

Looking cool and contemporary is great. But when it comes down to it, youÕre all about low-maintenance lounging. With the performance fabric on thi...

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$2,791.46 - $4,165.03
$2,791.46 - $4,165.03
$2,791.46
$2,147.28 - $3,203.87
$2,147.28 - $3,203.87
$2,147.28
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$1,416.82
$1,416.82 - $1,416.82
$1,416.82
$1,089.86
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$1,089.86

Modmax II Reclining Loveseat

Ashley Furniture

Looking cool and contemporary is great. But when it comes down to it, youÕre all about low-maintenance lounging. With the performance fabric on thi...

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$1,416.82
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$1,416.82
$1,089.86
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$1,089.86
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$1,969.80
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$1,969.80
$1,515.23
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$1,515.23

Modmax II Reclining Sofa Chaise

Ashley Furniture

Looking cool and contemporary is great. But when it comes down to it, youÕre all about low-maintenance lounging. With the performance fabric on thi...

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$1,969.80
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$1,969.80
$1,515.23
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$955.68
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$955.68
$735.14
$735.14 - $735.14
$735.14

Caitbrook Counter Height Dining Table and Bar Stools (Set of 7)

Ashley Furniture
3D Available

Perfect portion. Striking a simply chic pose, this counter height dining set is crafted with fascinating flair. A subtle gray wash finish gives the...

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$955.68
$955.68 - $955.68
$955.68
$735.14
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$735.14
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$850.01
$850.01 - $850.01
$850.01
$653.85
$653.85 - $653.85
$653.85

Caitbrook Dining Table and Chairs (Set of 7)

Ashley Furniture
3D Available

Perfect portion. Striking a simply chic pose, this dining set is styled with fascinating flair. Subtle gray wash finish gives the clean-lined desig...

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$850.01
$850.01 - $850.01
$850.01
$653.85
$653.85 - $653.85
$653.85
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$365.27 - $605.35
$365.27 - $605.35
$365.27
$280.98 - $465.65
$280.98 - $465.65
$280.98

Cambeck Bed

Ashley Furniture
3D Available

What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this queen panel bed makes itself at home. The wispy wh...

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$365.27 - $605.35
$365.27 - $605.35
$365.27
$280.98 - $465.65
$280.98 - $465.65
$280.98
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$1,880.33 - $2,373.07
$1,880.33 - $2,373.07
$1,880.33
$1,446.41 - $1,825.44
$1,446.41 - $1,825.44
$1,446.41

Ashbryn Bedroom Package

Ashley Furniture

Casual style with substance. This two-tone bedroom package raises the bar on comfortably cozy design in your soothing sanctuary. Charmingly curated...

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$1,880.33 - $2,373.07
$1,880.33 - $2,373.07
$1,880.33
$1,446.41 - $1,825.44
$1,446.41 - $1,825.44
$1,446.41
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$555.96 - $955.66
$555.96 - $955.66
$555.96
$427.66 - $735.12
$427.66 - $735.12
$427.66

Cambeck Bed with 2 Storage Drawers

Ashley Furniture
3D Available

What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this queen panel storage bed makes itself at home. The ...

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$555.96 - $955.66
$555.96 - $955.66
$555.96
$427.66 - $735.12
$427.66 - $735.12
$427.66
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$935.03 - $1,199.21
$935.03 - $1,199.21
$935.03
$719.25 - $922.47
$719.25 - $922.47
$719.25

Cambeck Bed with 4 Storage Drawers

Ashley Furniture
3D Available

What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this queen panel storage bed makes itself at home. The ...

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$935.03 - $1,199.21
$935.03 - $1,199.21
$935.03
$719.25 - $922.47
$719.25 - $922.47
$719.25
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$74.67
$74.67 - $74.67
$74.67
$57.44
$57.44 - $57.44
$57.44

Cambeck Bedroom Mirror

Ashley Furniture
3D Available

What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this mirror makes itself at home. The wispy whitewash p...

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$74.67
$74.67 - $74.67
$74.67
$57.44
$57.44 - $57.44
$57.44
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$364.12
$364.12 - $364.12
$364.12
$280.09
$280.09 - $280.09
$280.09

Cambeck Chest of Drawers

Ashley Furniture
3D Available

What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this chest makes itself at home. The wispy whitewash pa...

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$364.12
$364.12 - $364.12
$364.12
$280.09
$280.09 - $280.09
$280.09
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$387.09
$387.09 - $387.09
$387.09
$297.76
$297.76 - $297.76
$297.76

Cambeck Dresser

Ashley Furniture
3D Available

What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this dresser makes itself at home. The wispy whitewash ...

View full details
$387.09
$387.09 - $387.09
$387.09
$297.76
$297.76 - $297.76
$297.76
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$461.76
$461.76 - $461.76
$461.76
$355.20
$355.20 - $355.20
$355.20

Cambeck Dresser and Mirror

Ashley Furniture
3D Available

What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this dresser and mirror set makes itself at home. The w...

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$461.76
$461.76 - $461.76
$461.76
$355.20
$355.20 - $355.20
$355.20
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$364.12
$364.12 - $364.12
$364.12
$280.09
$280.09 - $280.09
$280.09

Cambeck Narrow Chest of Drawers

Ashley Furniture
3D Available

What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this narrow chest makes itself at home. The wispy white...

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$364.12
$364.12 - $364.12
$364.12
$280.09
$280.09 - $280.09
$280.09
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$743.18
$743.18 - $743.18
$743.18
$571.68
$571.68 - $571.68
$571.68

Cambeck Youth Bed with 2 Storage Drawers

Ashley Furniture
3D Available

What a delightful take on rustic industrial style. Whether modern loft or modern farmhouse, this full panel storage bed makes itself at home. The w...

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$743.18
$743.18 - $743.18
$743.18
$571.68
$571.68 - $571.68
$571.68
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$402.04
$402.04 - $402.04
$402.04
$309.26
$309.26 - $309.26
$309.26

Lyncott 46" Home Office Desk

Ashley Furniture

New Product - Professional Photography Coming Soon

A refreshed take on retro aesthetics. This home office desk adds an air of playful simplicity to your workspace, capturing the architectural langua...

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$402.04
$402.04 - $402.04
$402.04
$309.26
$309.26 - $309.26
$309.26
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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Furniture Land (Milwaukee, WI) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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