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Consumer Choice

Shop the Consumer Choice collection at Furniture Land in Milwaukee, WI. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Milwaukee to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Milwaukee, WI area. Financing options available.

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Porter Chest of Drawers image Save 23% Save %
$1,172.78
$1,172.78 - $1,172.78
$1,172.78
$902.14
$902.14 - $902.14
$902.14

Porter Chest of Drawers

Ashley Furniture
3D Available

The quality craftsmanship is clear to see. The classic design elements—including antiqued hardware and bun feet—are easy to love. Satisfying your t...

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$1,172.78
$1,172.78 - $1,172.78
$1,172.78
$902.14
$902.14 - $902.14
$902.14
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$2,137.64 - $3,287.45
$2,137.64 - $3,287.45
$2,137.64
$1,644.34 - $2,528.81
$1,644.34 - $2,528.81
$1,644.34

Porter Bedroom Set

Ashley Furniture

The quality craftsmanship is clear to see. The signature design elements—including handsome lines, inlaid panels, antiqued hardware and stately mou...

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$2,137.64 - $3,287.45
$2,137.64 - $3,287.45
$2,137.64
$1,644.34 - $2,528.81
$1,644.34 - $2,528.81
$1,644.34
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Porter Bed image Save up to 23% Save %
$860.34 - $1,434.67
$860.34 - $1,434.67
$860.34
$661.80 - $1,103.59
$661.80 - $1,103.59
$661.80

Porter Bed

Ashley Furniture
3D Available

The quality craftsmanship is clear to see. The classic design elements—including bun feet—are easy to love. Satisfying your taste for vintage inspi...

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$860.34 - $1,434.67
$860.34 - $1,434.67
$860.34
$661.80 - $1,103.59
$661.80 - $1,103.59
$661.80
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O'Phannon Ottoman With Storage image Save 23% Save %
$383.93
$383.93 - $383.93
$383.93
$295.33
$295.33 - $295.33
$295.33

O'Phannon Ottoman With Storage

Ashley Furniture

Complete your at-home retreat with this casually chic ottoman. The luxe herringbone chenille upholstery is indulgently plush to the touch. A flip t...

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$383.93
$383.93 - $383.93
$383.93
$295.33
$295.33 - $295.33
$295.33
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Oasis Court Outdoor Sofa/Chairs/Table Set (Set of 4) image
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$2,013.09
$2,013.09 - $2,013.09
$2,013.09
$1,548.53
$1,548.53 - $1,548.53
$1,548.53

Oasis Court Outdoor Sofa/Chairs/Table Set (Set of 4)

Ashley Furniture

Luxurious comfort, meet outdoor living. This furniture set brings superior seating areas alfresco, taking cues from contemporary interiors with its...

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$2,013.09
$2,013.09 - $2,013.09
$2,013.09
$1,548.53
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$1,548.53
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$1,791.35
$1,791.35 - $1,791.35
$1,791.35
$1,377.96
$1,377.96 - $1,377.96
$1,377.96

O'Phannon Living Room Set

Ashley Furniture

Complete your at-home retreat with this casually chic seating package. The luxe herringbone chenille upholstery is indulgently plush to the touch. ...

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$1,791.35
$1,791.35 - $1,791.35
$1,791.35
$1,377.96
$1,377.96 - $1,377.96
$1,377.96
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O'Phannon 2-Piece Sectional with Chaise image
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$1,407.42
$1,407.42 - $1,407.42
$1,407.42
$1,082.63
$1,082.63 - $1,082.63
$1,082.63

O'Phannon 2-Piece Sectional with Chaise

Ashley Furniture

Complete your at-home retreat with this casually chic sectional with chaise. The luxe herringbone chenille upholstery is indulgently plush to the t...

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$1,407.42
$1,407.42 - $1,407.42
$1,407.42
$1,082.63
$1,082.63 - $1,082.63
$1,082.63
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$1,885.33
$1,885.33 - $1,885.33
$1,885.33
$1,450.25
$1,450.25 - $1,450.25
$1,450.25

Next-Gen DuraPella Power Reclining Sofa

Ashley Furniture
3D Available

It’s time to rethink the way you relax—and time to experience the joys of this power reclining sofa. Taking a fashion-forward approach to the art o...

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$1,885.33
$1,885.33 - $1,885.33
$1,885.33
$1,450.25
$1,450.25 - $1,450.25
$1,450.25
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Next-Gen DuraPella Power Reclining Sofa image
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$2,365.12
$2,365.12 - $2,365.12
$2,365.12
$1,819.32
$1,819.32 - $1,819.32
$1,819.32

Next-Gen DuraPella Power Reclining Sofa

Ashley Furniture
3D Available

This sleek, ultra-modern power reclining sofa with drop-down table has it all. With designer style and head-to-toe comfort, it has the upscale look...

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$2,365.12
$2,365.12 - $2,365.12
$2,365.12
$1,819.32
$1,819.32 - $1,819.32
$1,819.32
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$1,858.52
$1,858.52 - $1,858.52
$1,858.52
$1,429.63
$1,429.63 - $1,429.63
$1,429.63

Next-Gen DuraPella Power Reclining Loveseat with Console

Ashley Furniture
3D Available

It’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the a...

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$1,858.52
$1,858.52 - $1,858.52
$1,858.52
$1,429.63
$1,429.63 - $1,429.63
$1,429.63
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$1,858.52 - $2,338.31
$1,858.52 - $2,338.31
$1,858.52
$1,429.63 - $1,798.70
$1,429.63 - $1,798.70
$1,429.63

Next-Gen DuraPella Power Reclining Loveseat with Console

Ashley Furniture
3D Available

It’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the a...

View full details
$1,858.52 - $2,338.31
$1,858.52 - $2,338.31
$1,858.52
$1,429.63 - $1,798.70
$1,429.63 - $1,798.70
$1,429.63
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$904.03
$904.03 - $904.03
$904.03
$695.41
$695.41 - $695.41
$695.41

Next-Gen DuraPella Power Recliner

Ashley Furniture
3D Available

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power recliner, you can ma...

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$904.03
$904.03 - $904.03
$904.03
$695.41
$695.41 - $695.41
$695.41
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Product image
Next-Gen DuraPella Power Recliner image
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$1,590.77
$1,590.77 - $1,590.77
$1,590.77
$1,223.67
$1,223.67 - $1,223.67
$1,223.67

Next-Gen DuraPella Power Recliner

Ashley Furniture
3D Available

It’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...

View full details
$1,590.77
$1,590.77 - $1,590.77
$1,590.77
$1,223.67
$1,223.67 - $1,223.67
$1,223.67
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$1,831.70
$1,831.70 - $1,831.70
$1,831.70
$1,409.00
$1,409.00 - $1,409.00
$1,409.00

Next-Gen DuraPella Power Recliner

Ashley Furniture
3D Available

This sleek, ultra-modern power recliner has it all. With designer style and head-to-toe comfort, it has the upscale look of leather at a scaled-dow...

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$1,831.70
$1,831.70 - $1,831.70
$1,831.70
$1,409.00
$1,409.00 - $1,409.00
$1,409.00
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$870.05
$870.05 - $870.05
$870.05
$669.27
$669.27 - $669.27
$669.27

Next-Gen Durapella Power Lift Recliner

Ashley Furniture

This power lift recliner makes at-home lounging an effortlessly comfortable experience. Indulge in a full recline—its spacious seating area gives y...

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$870.05
$870.05 - $870.05
$870.05
$669.27
$669.27 - $669.27
$669.27
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$3,743.84 - $5,334.62
$3,743.84 - $5,334.62
$3,743.84
$2,879.88 - $4,103.55
$2,879.88 - $4,103.55
$2,879.88

Next-Gen DuraPella Living Room Set

Ashley Furniture

It’s time to rethink the way you relax—and time to experience the joys of this seating package. Taking a fashion-forward approach to the art of rel...

View full details
$3,743.84 - $5,334.62
$3,743.84 - $5,334.62
$3,743.84
$2,879.88 - $4,103.55
$2,879.88 - $4,103.55
$2,879.88
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$4,703.43 - $6,535.13
$4,703.43 - $6,535.13
$4,703.43
$3,618.02 - $5,027.02
$3,618.02 - $5,027.02
$3,618.02

Next-Gen DuraPella Living Room Set

Ashley Furniture

This sleek, ultra-modern power reclining seating package has it all. With designer style and head-to-toe comfort, it has the upscale look of leathe...

View full details
$4,703.43 - $6,535.13
$4,703.43 - $6,535.13
$4,703.43
$3,618.02 - $5,027.02
$3,618.02 - $5,027.02
$3,618.02
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Product image
Nerviano Recliner image
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$355.25
$355.25 - $355.25
$355.25
$273.27
$273.27 - $273.27
$273.27

Nerviano Recliner

Ashley Furniture

Indulge in comfort—while saving on space—with this zero wall recliner. This zero wall design means you only need a few inches of room between the b...

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$355.25
$355.25 - $355.25
$355.25
$273.27
$273.27 - $273.27
$273.27
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Product image
Naydell 92" TV Stand image
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$900.54
$900.54 - $900.54
$900.54
$692.72
$692.72 - $692.72
$692.72

Naydell 92" TV Stand

Ashley Furniture

Balancing chic flair with a relaxed sensibility, this extra-large TV stand strikes just the right tone for rustic sophistication. Beautifully clean...

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$900.54
$900.54 - $900.54
$900.54
$692.72
$692.72 - $692.72
$692.72
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Product image
Navi Living Room Set image
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$1,104.71 - $1,636.80
$1,104.71 - $1,636.80
$1,104.71
$849.78 - $1,259.08
$849.78 - $1,259.08
$849.78

Navi Living Room Set

Ashley Furniture

If you love the cool look of leather but long for the warm feel of fabric, you can take comfort in this 2-piece set with sofa and loveseat. Wrapped...

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$1,104.71 - $1,636.80
$1,104.71 - $1,636.80
$1,104.71
$849.78 - $1,259.08
$849.78 - $1,259.08
$849.78
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$1,333.55 - $2,822.18
$1,333.55 - $2,822.18
$1,333.55
$1,025.81 - $2,170.91
$1,025.81 - $2,170.91
$1,025.81

Moriville Dining Room Set

Ashley Furniture

This versatile dining room table set elevates the art of casual rustic style. The extension table’s clean-lined, farmhouse profile is beautified wi...

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$1,333.55 - $2,822.18
$1,333.55 - $2,822.18
$1,333.55
$1,025.81 - $2,170.91
$1,025.81 - $2,170.91
$1,025.81
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Product image
Moriville Dining Server image
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$1,219.87
$1,219.87 - $1,219.87
$1,219.87
$938.36
$938.36 - $938.36
$938.36

Moriville Dining Server

Ashley Furniture
3D Available

This dining room server might be simple at first sight, but a closer look reveals beauty in the details. With the plank-effect cabinet doors and ta...

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$1,219.87
$1,219.87 - $1,219.87
$1,219.87
$938.36
$938.36 - $938.36
$938.36
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Product image
Moriville Dining Extension Table image
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$796.02
$796.02 - $796.02
$796.02
$612.32
$612.32 - $612.32
$612.32

Moriville Dining Extension Table

Ashley Furniture
3D Available

This dining room extension table elevates the art of casual rustic style. Clean-lined, farmhouse profile is beautified with a distressed nutmeg fin...

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$796.02
$796.02 - $796.02
$796.02
$612.32
$612.32 - $612.32
$612.32
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$1,517.33 - $2,948.54
$1,517.33 - $2,948.54
$1,517.33
$1,167.18 - $2,268.11
$1,167.18 - $2,268.11
$1,167.18

Moriville Counter Height Dining Set

Ashley Furniture

This counter height dining table set with upholstered bar stools elevates the art of casual rustic style. Notable refinements include through-tenon...

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$1,517.33 - $2,948.54
$1,517.33 - $2,948.54
$1,517.33
$1,167.18 - $2,268.11
$1,167.18 - $2,268.11
$1,167.18
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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Furniture Land (Milwaukee, WI) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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