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Consumer Choice

Shop the Consumer Choice collection at Furniture Land in Milwaukee, WI. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Milwaukee to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Milwaukee, WI area. Financing options available.

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$775.85
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$596.81
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Havalance Table Set

Ashley Furniture

With its richly rustic finish and textural mix, this occasional table set goes to town on modern farmhouse style. Distressed two-tone treatment ble...

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$775.85
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$775.85
$596.81
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$596.81
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Hyanna Bed image Save up to 23% Save %
$292.90 - $436.51
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$292.90
$225.31 - $335.78
$225.31 - $335.78
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Hyanna Bed

Ashley Furniture
3D Available

Inspired by natural beauty, refined to perfection. This king panel bed brings cozy outdoor vibes to your bedroom with its warm and inviting golden ...

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$292.90 - $436.51
$292.90 - $436.51
$292.90
$225.31 - $335.78
$225.31 - $335.78
$225.31
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Hyanna Bed with 1 Side Storage image Save up to 23% Save %
$592.71 - $626.02
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$592.71
$455.93 - $481.55
$455.93 - $481.55
$455.93

Hyanna Bed with 1 Side Storage

Ashley Furniture
3D Available

Inspired by natural beauty, refined to perfection. With its warm and inviting golden rustic finish, the Hyanna full panel bed with storage brings c...

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$592.71 - $626.02
$592.71 - $626.02
$592.71
$455.93 - $481.55
$455.93 - $481.55
$455.93
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$74.67
$74.67 - $74.67
$74.67
$57.44
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$57.44

Hyanna Bedroom Mirror

Ashley Furniture
3D Available

Inspired by natural beauty, refined to perfection. This mirror brings cozy outdoor vibes to your bedroom with its warm and inviting golden rustic f...

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$74.67
$74.67 - $74.67
$74.67
$57.44
$57.44 - $57.44
$57.44
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Hyanna Bed with 2 Side Storage image
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$733.99 - $913.19
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$564.61 - $702.45
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Hyanna Bed with 2 Side Storage

Ashley Furniture
3D Available

Inspired by natural beauty, refined to perfection. With its warm and inviting golden rustic finish, the Hyanna twin panel bed with storage brings c...

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$733.99 - $913.19
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$564.61 - $702.45
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$387.09
$387.09 - $387.09
$387.09
$297.76
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$297.76

Hyanna Chest of Drawers

Ashley Furniture
3D Available

Inspired by natural beauty, refined to perfection. This chest of drawers brings cozy outdoor vibes to your bedroom with its warm and inviting golde...

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$387.09
$387.09 - $387.09
$387.09
$297.76
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$297.76
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$387.09
$387.09 - $387.09
$387.09
$297.76
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$297.76

Hyanna Dresser

Ashley Furniture
3D Available

Inspired by natural beauty, refined to perfection. This dresser brings cozy outdoor vibes to your bedroom with its warm and inviting golden rustic ...

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$387.09
$387.09 - $387.09
$387.09
$297.76
$297.76 - $297.76
$297.76
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$461.76
$461.76 - $461.76
$461.76
$355.20
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$355.20

Hyanna Dresser and Mirror

Ashley Furniture
3D Available

Inspired by natural beauty, refined to perfection. This dresser with mirror brings cozy outdoor vibes to your bedroom with its warm and inviting go...

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$461.76
$461.76 - $461.76
$461.76
$355.20
$355.20 - $355.20
$355.20
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$242.36
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$242.36
$186.43
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$186.43

Hyanna Nightstand

Ashley Furniture
3D Available

Inspired by natural beauty, refined to perfection. This nightstand brings cozy outdoor vibes to your bedroom with its warm and inviting golden rust...

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$242.36
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$242.36
$186.43
$186.43 - $186.43
$186.43
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Hyanna Panel Storage Bed image
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$491.63 - $615.65
$491.63 - $615.65
$491.63
$378.18 - $473.58
$378.18 - $473.58
$378.18

Hyanna Panel Storage Bed

Ashley Furniture
3D Available

Inspired by natural beauty, refined to perfection. This king panel storage bed brings cozy outdoor vibes to your bedroom with its warm and inviting...

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$491.63 - $615.65
$491.63 - $615.65
$491.63
$378.18 - $473.58
$378.18 - $473.58
$378.18
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Hyanna Panel Storage Bed with 1 Under Bed Storage Drawer image
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$729.39 - $840.80
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$729.39
$561.07 - $646.77
$561.07 - $646.77
$561.07

Hyanna Panel Storage Bed with 1 Under Bed Storage Drawer

Ashley Furniture
3D Available

Inspired by natural beauty, refined to perfection. This king panel storage bed brings cozy outdoor vibes to your bedroom with its warm and inviting...

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$729.39 - $840.80
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$729.39
$561.07 - $646.77
$561.07 - $646.77
$561.07
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Hyanna Panel Storage Bed with 2 Under Bed Storage Drawer image
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$868.39 - $979.80
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$667.99 - $753.69
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$667.99

Hyanna Panel Storage Bed with 2 Under Bed Storage Drawer

Ashley Furniture
3D Available

Inspired by natural beauty, refined to perfection. This king panel storage bed brings cozy outdoor vibes to your bedroom with its warm and inviting...

View full details
$868.39 - $979.80
$868.39 - $979.80
$868.39
$667.99 - $753.69
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$667.99
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Jacek Table Lamp (Set of 2) image
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$162.86
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$162.86
$125.28
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$125.28

Jacek Table Lamp (Set of 2)

Ashley Furniture

Faux concrete sets the stage for this ultra contemporary brass-tone table lamp. This substantial lamp is topped with a chic all-black shade with a ...

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$162.86
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$162.86
$125.28
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$125.28
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Jocelyne Tray (Set of 2) image
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$131.98
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$101.52
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$101.52

Jocelyne Tray (Set of 2)

Ashley Furniture

Serve it up in style. Whether reserved for special gatherings or part of your everyday table display, this set of wood and metal trays is loaded wi...

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$131.98
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$101.52
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$586.40
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$451.08
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$451.08

Johnelle End Table Set

Ashley Furniture

Homey. Hearty. Heavenly hued. Luring with a distressed weathered gray finish and square baluster legs set on a broad lower shelf for great presence...

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$586.40
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$586.40
$451.08
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$451.08
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$1,117.44
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$859.57
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$859.57

Johnelle Occasional Table Set

Ashley Furniture

Homey. Hearty. Heavenly hued. Luring with a distressed weathered gray finish and square baluster legs set on a broad lower shelf for great presence...

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$1,117.44
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$859.57
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$859.57
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$824.24
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$824.24
$634.03
$634.03 - $634.03
$634.03

Johnelle Table Set

Ashley Furniture

Homey. Hearty. Heavenly hued. Luring with a distressed weathered gray finish and square baluster legs set on a broad lower shelf for great presence...

View full details
$824.24
$824.24 - $824.24
$824.24
$634.03
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$634.03
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$679.07
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$522.36
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$522.36

Johurst End Table Set

Ashley Furniture

Combining a two-tone finish with a gently distressed texture produces one very distinctive end table set. Whether your style is modern farmhouse or...

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$679.07
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$522.36
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$1,232.75
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$1,232.75
$948.27
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$948.27

Johurst Occasional Table Set

Ashley Furniture

A two-tone finish with a gently distressed texture produces one very distinctive look in this occasional table set. Whether your style is modern fa...

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$1,232.75
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$1,232.75
$948.27
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$948.27
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$893.22
$893.22 - $893.22
$893.22
$687.09
$687.09 - $687.09
$687.09

Johurst Table Set

Ashley Furniture

Combining a two-tone finish with a gently distressed texture produces this very distinctive occasional table set. Whether your style is modern farm...

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$893.22
$893.22 - $893.22
$893.22
$687.09
$687.09 - $687.09
$687.09
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Product image
Jolina Box (Set of 3) image
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$79.47
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$79.47
$61.13
$61.13 - $61.13
$61.13

Jolina Box (Set of 3)

Ashley Furniture
3D Available

This set of three keepsake boxes makes storage so quietly understated. The black cover is complemented inside with a black velvet lining. The perfe...

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$79.47
$79.47 - $79.47
$79.47
$61.13
$61.13 - $61.13
$61.13
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Product image
Josalind Pouf image
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$150.45
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$150.45
$115.73
$115.73 - $115.73
$115.73

Josalind Pouf

Ashley Furniture

Weaving together stripes in grounded, earthy tones, this pouf is a natural beauty. It combines simple flair and function, with hues of white, honey...

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$150.45
$150.45 - $150.45
$150.45
$115.73
$115.73 - $115.73
$115.73
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Product image
Juararo Bed image
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$415.81 - $725.96
$415.81 - $725.96
$415.81
$319.85 - $558.43
$319.85 - $558.43
$319.85

Juararo Bed

Ashley Furniture
3D Available

Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this California king poster bed has a vintage-s...

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$415.81 - $725.96
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$415.81
$319.85 - $558.43
$319.85 - $558.43
$319.85
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$1,144.04 - $1,841.27
$1,144.04 - $1,841.27
$1,144.04
$880.03 - $1,416.36
$880.03 - $1,416.36
$880.03

Juararo Bedroom Set

Ashley Furniture

Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this 5-piece bedroom set has a vintage finish t...

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$1,144.04 - $1,841.27
$1,144.04 - $1,841.27
$1,144.04
$880.03 - $1,416.36
$880.03 - $1,416.36
$880.03
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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Furniture Land (Milwaukee, WI) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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