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Consumer Choice

Shop the Consumer Choice collection at Furniture Land in Milwaukee, WI. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Milwaukee to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Milwaukee, WI area. Financing options available.

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Rawcliffe Sectional image Save up to 23% Save %
$2,511.76 - $3,557.40
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$1,932.12 - $2,736.46
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Rawcliffe Sectional

Ashley Furniture

If you love the idea of contemporary style that’s ultra warm and inviting, this sectional is casual refinement you’ll love living with. Lightening ...

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$2,511.76 - $3,557.40
$2,511.76 - $3,557.40
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$2,338.33 - $2,740.50
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Rawcliffe Living Room Set

Ashley Furniture

If you love the idea of contemporary style that’s ultra warm and inviting, this 4-piece sectional with ottoman is casual refinement you’ll love liv...

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$3,039.83 - $3,562.65
$3,039.83 - $3,562.65
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$2,338.33 - $2,740.50
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$2,137.64 - $3,287.45
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$1,644.34 - $2,528.81
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Porter Bedroom Set

Ashley Furniture

The quality craftsmanship is clear to see. The signature design elements—including handsome lines, inlaid panels, antiqued hardware and stately mou...

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$2,137.64 - $3,287.45
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$3,743.84 - $5,334.62
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$2,879.88 - $4,103.55
$2,879.88 - $4,103.55
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Next-Gen DuraPella Living Room Set

Ashley Furniture

It’s time to rethink the way you relax—and time to experience the joys of this seating package. Taking a fashion-forward approach to the art of rel...

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$3,743.84 - $5,334.62
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$4,703.43 - $6,535.13
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$3,618.02 - $5,027.02
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Next-Gen DuraPella Living Room Set

Ashley Furniture

This sleek, ultra-modern power reclining seating package has it all. With designer style and head-to-toe comfort, it has the upscale look of leathe...

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$4,703.43 - $6,535.13
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$3,618.02 - $5,027.02
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$1,333.55 - $2,822.18
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$1,025.81 - $2,170.91
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Moriville Dining Room Set

Ashley Furniture

This versatile dining room table set elevates the art of casual rustic style. The extension table’s clean-lined, farmhouse profile is beautified wi...

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$1,333.55 - $2,822.18
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$1,025.81 - $2,170.91
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$1,517.33 - $2,948.54
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$1,167.18 - $2,268.11
$1,167.18 - $2,268.11
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Moriville Counter Height Dining Set

Ashley Furniture

This counter height dining table set with upholstered bar stools elevates the art of casual rustic style. Notable refinements include through-tenon...

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$1,517.33 - $2,948.54
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$1,167.18 - $2,268.11
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Maylee Dining Buffet and Hutch image
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$2,705.08
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$2,080.83
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Maylee Dining Buffet and Hutch

Ashley Furniture

From its ornamental appliques to its large scale, this dining buffet with hutch makes a bold statement. With decorative pilasters, beveled glass wi...

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$2,763.66 - $3,517.16
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$2,125.89 - $2,705.51
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Maylee Bedroom Set

Ashley Furniture

From its ornamental appliques to its large scale, this bedroom package makes a bold statement. Showcasing sculptural ornate details, this opulent s...

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$2,763.66 - $3,517.16
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$1,077.67 - $2,820.74
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$828.98 - $2,169.80
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Maggie Living Room Set

Ashley Furniture

Classic comfort gets a mod twist with this sofa and loveseat package. Its minimalistic approach and structured silhouette bring a clean-lined desig...

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$1,077.67 - $2,820.74
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$2,180.91 - $3,035.57
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$1,677.62 - $2,335.05
$1,677.62 - $2,335.05
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Clare View Outdoor Sectional

Ashley Furniture

An effortlessly elegant choice in outdoor furniture, this sectional marries sturdiness and style in such a delightful way. Specifications▶ Specifi...

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$2,180.91 - $3,035.57
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$1,677.62 - $2,335.05
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$2,008.97 - $3,093.22
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$1,545.36 - $2,379.40
$1,545.36 - $2,379.40
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Top Tier Reclining Sectional with Chaise

Ashley Furniture
3D Available

Experience unparalleled comfort with this reclining sectional with chaise. ItÕs a stylish and invitingly soft lookÑmade all the more appealing by c...

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$2,008.97 - $3,093.22
$2,008.97 - $3,093.22
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$1,545.36 - $2,379.40
$1,545.36 - $2,379.40
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$3,185.72
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$2,450.55
$2,450.55 - $2,450.55
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Magic Man Power Reclining Sectional Sofa

Ashley Furniture

Sleek and streamlined, this contemporary power reclining sectional sofa is ready to sweep you off your feet. Its plush, divinely comfortable cushio...

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$3,185.72
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$2,450.55
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$2,791.46 - $4,165.03
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$2,147.28 - $3,203.87
$2,147.28 - $3,203.87
$2,147.28

Modmax II Power Reclining Sectional with Audio Consoles

Ashley Furniture

Looking cool and contemporary is great. But when it comes down to it, youÕre all about low-maintenance lounging. With the performance fabric on thi...

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$2,791.46 - $4,165.03
$2,791.46 - $4,165.03
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$2,147.28 - $3,203.87
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$2,875.05
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$2,211.58
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Maylee Bed

Ashley Furniture

Dreams of lavish, luxurious living are within reach with this queen canopy bed. Recalling a classic sense of refinement, its grand mansion-style po...

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$2,875.05
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$2,211.58
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$2,137.64 - $3,704.42
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$1,644.34 - $2,849.55
$1,644.34 - $2,849.55
$1,644.34

Feddinger Bedroom Set

Ashley Furniture

A relaxed take on casual traditional design, this bedroom package strikes a comfy pose with a classic sensibility. Its timeless design and chestnut...

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$2,137.64 - $3,704.42
$2,137.64 - $3,704.42
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$1,644.34 - $2,849.55
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$2,137.64 - $3,704.42
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$1,644.34 - $2,849.55
$1,644.34 - $2,849.55
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Robbinsdale Bedroom Set

Ashley Furniture

Elegant, timeless furnishings take your bedroom to the next level. Nothing does that better than this bedroom package. The antiqued white finish wi...

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$2,137.64 - $3,704.42
$2,137.64 - $3,704.42
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$1,644.34 - $2,849.55
$1,644.34 - $2,849.55
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$1,755.13 - $3,267.89
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$1,350.10 - $2,513.76
$1,350.10 - $2,513.76
$1,350.10

Bolanburg Dining Room Set

Ashley Furniture

Whether your style is farmhouse fresh or country cottage, this dining package is something to savor. Serving up comfort and flair, a two-tone textu...

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$1,755.13 - $3,267.89
$1,755.13 - $3,267.89
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$1,350.10 - $2,513.76
$1,350.10 - $2,513.76
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$3,076.66
$3,076.66 - $3,076.66
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$2,366.66
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Bexhurst Reclining Living Room Set

Ashley Furniture

Prepare to be moved. This power reclining seating package combines sleek modern design with all the soothing features you've been dreaming of. Wrap...

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$3,076.66
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$4,482.89
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Knightington Living Room Set

Ashley Furniture

Are you ready to immerse yourself in the ultimate home theater experience? Whether you’re streaming a series, reveling in a playlist or gaming with...

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$5,827.76
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$1,829.72 - $3,202.28
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$1,407.48 - $2,463.29
$1,407.48 - $2,463.29
$1,407.48

Modmax II Power Reclining Sectional

Ashley Furniture

Looking cool and contemporary is great. But when it comes down to it, youÕre all about low-maintenance lounging. With the performance fabric on thi...

View full details
$1,829.72 - $3,202.28
$1,829.72 - $3,202.28
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$1,407.48 - $2,463.29
$1,407.48 - $2,463.29
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$3,071.60 - $4,304.07
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$2,362.77 - $3,310.82
$2,362.77 - $3,310.82
$2,362.77

Modmax II Power Reclining Sectional with Chaise and Audio Consoles

Ashley Furniture

Looking cool and contemporary is great. But when it comes down to it, youÕre all about low-maintenance lounging. With the performance fabric on thi...

View full details
$3,071.60 - $4,304.07
$3,071.60 - $4,304.07
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$2,362.77 - $3,310.82
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$2,037.75 - $4,122.86
$2,037.75 - $4,122.86
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$1,567.50 - $3,171.43
$1,567.50 - $3,171.43
$1,567.50

Modmax II Power Reclining Sectional with Chaise and Audio Console

Ashley Furniture

Looking cool and contemporary is great. But when it comes down to it, youÕre all about low-maintenance lounging. With the performance fabric on thi...

View full details
$2,037.75 - $4,122.86
$2,037.75 - $4,122.86
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$1,567.50 - $3,171.43
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$1,856.54 - $3,642.00
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$1,428.11 - $2,801.54
$1,428.11 - $2,801.54
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Modmax II Power Reclining Sectional with Chaise and Console

Ashley Furniture

Looking cool and contemporary is great. But when it comes down to it, youÕre all about low-maintenance lounging. With the performance fabric on thi...

View full details
$1,856.54 - $3,642.00
$1,856.54 - $3,642.00
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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Furniture Land (Milwaukee, WI) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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