Skip to content
Very professional and beat all prices of all the other stores would recommend for any furniture needs especially matt...
I got an amazing price on a sectional, the staff were very accommodating and polite. I highly recommend these guys, b...
Read More Reviews At:
Google
Search About Us Contact Financing FAQ Mattress Buying Guide Furniture Land Located at Milwaukee, WI Our Blog

Consumer Choice

Shop the Consumer Choice collection at Furniture Land in Milwaukee, WI. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Milwaukee to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Milwaukee, WI area. Financing options available.

Filters

Filter

Refine

view all

Type

Brand

AR Availability

Bed Size

Color

Consumer Assembly

Top Products

Group

Material

clear

Manual

Power

Price

Product Video

Shipping

Style

Sub Brand

Throw Fabric

Dining Table Height

Product Theme

Bed Style

Shade

Shape

Table Shape

Number of Drawers

Piece Count

Number of Shelves

Seat Count

Collection

clear
$
$
Save 23% Save %
$1,885.33
$1,885.33 - $1,885.33
$1,885.33
$1,450.25
$1,450.25 - $1,450.25
$1,450.25

Next-Gen DuraPella Power Reclining Sofa

Ashley Furniture
3D Available

It’s time to rethink the way you relax—and time to experience the joys of this power reclining sofa. Taking a fashion-forward approach to the art o...

View full details
$1,885.33
$1,885.33 - $1,885.33
$1,885.33
$1,450.25
$1,450.25 - $1,450.25
$1,450.25
Save 23% Save %
Product image
Next-Gen DuraPella Power Reclining Sofa image Save 23% Save %
$2,365.12
$2,365.12 - $2,365.12
$2,365.12
$1,819.32
$1,819.32 - $1,819.32
$1,819.32

Next-Gen DuraPella Power Reclining Sofa

Ashley Furniture
3D Available

This sleek, ultra-modern power reclining sofa with drop-down table has it all. With designer style and head-to-toe comfort, it has the upscale look...

View full details
$2,365.12
$2,365.12 - $2,365.12
$2,365.12
$1,819.32
$1,819.32 - $1,819.32
$1,819.32
Save 23% Save %
Save 23% Save %
$1,858.52
$1,858.52 - $1,858.52
$1,858.52
$1,429.63
$1,429.63 - $1,429.63
$1,429.63

Next-Gen DuraPella Power Reclining Loveseat with Console

Ashley Furniture
3D Available

It’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the a...

View full details
$1,858.52
$1,858.52 - $1,858.52
$1,858.52
$1,429.63
$1,429.63 - $1,429.63
$1,429.63
Save 23% Save %
Save up to 23% Save %
$1,858.52 - $2,338.31
$1,858.52 - $2,338.31
$1,858.52
$1,429.63 - $1,798.70
$1,429.63 - $1,798.70
$1,429.63

Next-Gen DuraPella Power Reclining Loveseat with Console

Ashley Furniture
3D Available

It’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the a...

View full details
$1,858.52 - $2,338.31
$1,858.52 - $2,338.31
$1,858.52
$1,429.63 - $1,798.70
$1,429.63 - $1,798.70
$1,429.63
Save up to 23% Save %
Save 23% Save %
$904.03
$904.03 - $904.03
$904.03
$695.41
$695.41 - $695.41
$695.41

Next-Gen DuraPella Power Recliner

Ashley Furniture
3D Available

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power recliner, you can ma...

View full details
$904.03
$904.03 - $904.03
$904.03
$695.41
$695.41 - $695.41
$695.41
Save 23% Save %
Product image
Next-Gen DuraPella Power Recliner image
Save 23% Save %
$1,590.77
$1,590.77 - $1,590.77
$1,590.77
$1,223.67
$1,223.67 - $1,223.67
$1,223.67

Next-Gen DuraPella Power Recliner

Ashley Furniture
3D Available

It’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...

View full details
$1,590.77
$1,590.77 - $1,590.77
$1,590.77
$1,223.67
$1,223.67 - $1,223.67
$1,223.67
Save 23% Save %
Save 23% Save %
$1,831.70
$1,831.70 - $1,831.70
$1,831.70
$1,409.00
$1,409.00 - $1,409.00
$1,409.00

Next-Gen DuraPella Power Recliner

Ashley Furniture
3D Available

This sleek, ultra-modern power recliner has it all. With designer style and head-to-toe comfort, it has the upscale look of leather at a scaled-dow...

View full details
$1,831.70
$1,831.70 - $1,831.70
$1,831.70
$1,409.00
$1,409.00 - $1,409.00
$1,409.00
Save 23% Save %
Save 23% Save %
$870.05
$870.05 - $870.05
$870.05
$669.27
$669.27 - $669.27
$669.27

Next-Gen Durapella Power Lift Recliner

Ashley Furniture

This power lift recliner makes at-home lounging an effortlessly comfortable experience. Indulge in a full recline—its spacious seating area gives y...

View full details
$870.05
$870.05 - $870.05
$870.05
$669.27
$669.27 - $669.27
$669.27
Save 23% Save %
Product image
Nerviano Recliner image
Save 23% Save %
$355.25
$355.25 - $355.25
$355.25
$273.27
$273.27 - $273.27
$273.27

Nerviano Recliner

Ashley Furniture

Indulge in comfort—while saving on space—with this zero wall recliner. This zero wall design means you only need a few inches of room between the b...

View full details
$355.25
$355.25 - $355.25
$355.25
$273.27
$273.27 - $273.27
$273.27
Save 23% Save %
Product image
Moriville Dining Chair image
Save 23% Save %
$134.38
$134.38 - $134.38
$134.38
$103.37
$103.37 - $103.37
$103.37

Moriville Dining Chair

Ashley Furniture

This upholstered dining chair elevates the art of casual rustic style. With a distressed nutmeg finish, antiqued nailhead trim and textured polyest...

View full details
$134.38
$134.38 - $134.38
$134.38
$103.37
$103.37 - $103.37
$103.37
Save 23% Save %
Product image
Moriville Dining Bench image
Save 23% Save %
$159.65
$159.65 - $159.65
$159.65
$122.81
$122.81 - $122.81
$122.81

Moriville Dining Bench

Ashley Furniture

This upholstered dining bench elevates the art of casual rustic style. With a distressed nutmeg finish, antiqued nailhead trim and textured polyest...

View full details
$159.65
$159.65 - $159.65
$159.65
$122.81
$122.81 - $122.81
$122.81
Save 23% Save %
Product image
Moriville Counter Height Bar Stool image
Save 23% Save %
$147.02
$147.02 - $147.02
$147.02
$113.09
$113.09 - $113.09
$113.09

Moriville Counter Height Bar Stool

Ashley Furniture

This upholstered bar stool might be simple at first sight, but a closer look reveals beauty in the details. With a distressed nutmeg finish, antiqu...

View full details
$147.02
$147.02 - $147.02
$147.02
$113.09
$113.09 - $113.09
$113.09
Save 23% Save %
Product image
Moriville Counter Height Dining Bench image
Save 23% Save %
$211.34
$211.34 - $211.34
$211.34
$162.57
$162.57 - $162.57
$162.57

Moriville Counter Height Dining Bench

Ashley Furniture

This counter height upholstered bench might be simple at first sight, but a closer look reveals beauty in the details. With a distressed nutmeg fin...

View full details
$211.34
$211.34 - $211.34
$211.34
$162.57
$162.57 - $162.57
$162.57
Save 23% Save %
Save up to 23% Save %
$1,502.02 - $2,070.35
$1,502.02 - $2,070.35
$1,502.02
$1,155.40 - $1,592.58
$1,155.40 - $1,592.58
$1,155.40

Millennium Luxury Plush Gel Latex Hybrid Mattress

Ashley Furniture

Discover the luxury of this hybrid plush mattress. A layer of cooling gel latex and two layers of temperature-regulating material keep you at a com...

View full details
$1,502.02 - $2,070.35
$1,502.02 - $2,070.35
$1,502.02
$1,155.40 - $1,592.58
$1,155.40 - $1,592.58
$1,155.40
Save up to 23% Save %
Save up to 23% Save %
$1,076.32 - $1,707.19
$1,076.32 - $1,707.19
$1,076.32
$827.94 - $1,313.22
$827.94 - $1,313.22
$827.94

Millennium Luxury Gel Memory Foam Mattress

Ashley Furniture

When it comes to your comfort, discover the luxury of this queen gel memory foam mattress. Cooling gel copper-infused memory foam and two layers of...

View full details
$1,076.32 - $1,707.19
$1,076.32 - $1,707.19
$1,076.32
$827.94 - $1,313.22
$827.94 - $1,313.22
$827.94
Save up to 23% Save %
Save up to 23% Save %
$1,149.82 - $1,740.12
$1,149.82 - $1,740.12
$1,149.82
$884.48 - $1,338.55
$884.48 - $1,338.55
$884.48

Millennium Cushion Firm Gel Memory Foam Hybrid Mattress

Ashley Furniture

Discover the luxury of this twin XL hybrid mattress. Two layers of temperature-regulating material keep you at a comfortable temperature all night ...

View full details
$1,149.82 - $1,740.12
$1,149.82 - $1,740.12
$1,149.82
$884.48 - $1,338.55
$884.48 - $1,338.55
$884.48
Save up to 23% Save %
Product image
McGann Recliner image
Save 23% Save %
$517.93
$517.93 - $517.93
$517.93
$398.41
$398.41 - $398.41
$398.41

McGann Recliner

Ashley Furniture
3D Available

Rock the cool look of leather and the warm feel of fabric with this rocker recliner. Sporting sumptuously thick cushioning, fashion-forward jumbo s...

View full details
$517.93
$517.93 - $517.93
$517.93
$398.41
$398.41 - $398.41
$398.41
Save 23% Save %
Product image
Maylee Dining Chair image
Save 23% Save %
$198.72
$198.72 - $198.72
$198.72
$152.86
$152.86 - $152.86
$152.86

Maylee Dining Chair

Ashley Furniture

From its ornamental appliques to its large scale, this dining chair makes a bold statement. With shapely legs and a plush cushioned seat, the opule...

View full details
$198.72
$198.72 - $198.72
$198.72
$152.86
$152.86 - $152.86
$152.86
Save 23% Save %
Product image
Maylee 63" Dining Bench image
Save 23% Save %
$425.01
$425.01 - $425.01
$425.01
$326.93
$326.93 - $326.93
$326.93

Maylee 63" Dining Bench

Ashley Furniture

From its ornamental appliques to its large scale, this dining bench makes a bold statement. With ornately shaped legs, a plush cushioned seat and a...

View full details
$425.01
$425.01 - $425.01
$425.01
$326.93
$326.93 - $326.93
$326.93
Save 23% Save %
Product image
Man Fort Recliner image
Save 23% Save %
$472.63
$472.63 - $472.63
$472.63
$363.56
$363.56 - $363.56
$363.56

Man Fort Recliner

Ashley Furniture

Roll out a cool look for your man cave or femme den with this indulgent recliner. Waterfall cushioning on the high chair is paired with a double-ro...

View full details
$472.63
$472.63 - $472.63
$472.63
$363.56
$363.56 - $363.56
$363.56
Save 23% Save %
Product image
Maggie Sofa image
Save 23% Save %
$906.44
$906.44 - $906.44
$906.44
$697.26
$697.26 - $697.26
$697.26

Maggie Sofa

Ashley Furniture

Classic comfort gets a mod twist with this sofa. Its minimalistic approach and structured silhouette bring a clean-lined design element to your liv...

View full details
$906.44
$906.44 - $906.44
$906.44
$697.26
$697.26 - $697.26
$697.26
Save 23% Save %
Product image
Maggie Oversized Chair image
Save 23% Save %
$755.51
$755.51 - $755.51
$755.51
$581.16
$581.16 - $581.16
$581.16

Maggie Oversized Chair

Ashley Furniture

Classic comfort gets a mod twist with this oversized chair. Its minimalistic approach and structured silhouette bring a clean-lined design element ...

View full details
$755.51
$755.51 - $755.51
$755.51
$581.16
$581.16 - $581.16
$581.16
Save 23% Save %
Product image
Maggie Ottoman image
Save 23% Save %
$322.15
$322.15 - $322.15
$322.15
$247.81
$247.81 - $247.81
$247.81

Maggie Ottoman

Ashley Furniture

Classic comfort gets a mod twist with this ottoman. Its minimalistic approach and structured silhouette bring a clean-lined design element to your ...

View full details
$322.15
$322.15 - $322.15
$322.15
$247.81
$247.81 - $247.81
$247.81
Save 23% Save %
Product image
Maggie Loveseat image
Save 23% Save %
$836.64
$836.64 - $836.64
$836.64
$643.57
$643.57 - $643.57
$643.57

Maggie Loveseat

Ashley Furniture

Classic comfort gets a mod twist with this loveseat. Its minimalistic approach and structured silhouette bring a clean-lined design element to your...

View full details
$836.64
$836.64 - $836.64
$836.64
$643.57
$643.57 - $643.57
$643.57
Save 23% Save %

Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Furniture Land (Milwaukee, WI) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

5 Stars
Top Rated
Delivery Available
Payment Options Available