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Consumer Choice

Shop the Consumer Choice collection at Furniture Land in Milwaukee, WI. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Milwaukee to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Milwaukee, WI area. Financing options available.

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O'Phannon Ottoman With Storage image Save 23% Save %
$383.93
$383.93 - $383.93
$383.93
$295.33
$295.33 - $295.33
$295.33

O'Phannon Ottoman With Storage

Ashley Furniture

Complete your at-home retreat with this casually chic ottoman. The luxe herringbone chenille upholstery is indulgently plush to the touch. A flip t...

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$383.93
$383.93 - $383.93
$383.93
$295.33
$295.33 - $295.33
$295.33
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$1,791.35
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$1,791.35
$1,377.96
$1,377.96 - $1,377.96
$1,377.96

O'Phannon Living Room Set

Ashley Furniture

Complete your at-home retreat with this casually chic seating package. The luxe herringbone chenille upholstery is indulgently plush to the touch. ...

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$1,791.35
$1,791.35 - $1,791.35
$1,791.35
$1,377.96
$1,377.96 - $1,377.96
$1,377.96
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O'Phannon 2-Piece Sectional with Chaise image Save 23% Save %
$1,407.42
$1,407.42 - $1,407.42
$1,407.42
$1,082.63
$1,082.63 - $1,082.63
$1,082.63

O'Phannon 2-Piece Sectional with Chaise

Ashley Furniture

Complete your at-home retreat with this casually chic sectional with chaise. The luxe herringbone chenille upholstery is indulgently plush to the t...

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$1,407.42
$1,407.42 - $1,407.42
$1,407.42
$1,082.63
$1,082.63 - $1,082.63
$1,082.63
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Navi Living Room Set image Save up to 23% Save %
$1,104.71 - $1,636.80
$1,104.71 - $1,636.80
$1,104.71
$849.78 - $1,259.08
$849.78 - $1,259.08
$849.78

Navi Living Room Set

Ashley Furniture

If you love the cool look of leather but long for the warm feel of fabric, you can take comfort in this 2-piece set with sofa and loveseat. Wrapped...

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$1,104.71 - $1,636.80
$1,104.71 - $1,636.80
$1,104.71
$849.78 - $1,259.08
$849.78 - $1,259.08
$849.78
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Maggie Sofa image
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$906.44
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$906.44
$697.26
$697.26 - $697.26
$697.26

Maggie Sofa

Ashley Furniture

Classic comfort gets a mod twist with this sofa. Its minimalistic approach and structured silhouette bring a clean-lined design element to your liv...

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$906.44
$906.44 - $906.44
$906.44
$697.26
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$697.26
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Maggie Oversized Chair image
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$755.51
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$755.51
$581.16
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$581.16

Maggie Oversized Chair

Ashley Furniture

Classic comfort gets a mod twist with this oversized chair. Its minimalistic approach and structured silhouette bring a clean-lined design element ...

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$755.51
$755.51 - $755.51
$755.51
$581.16
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$581.16
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Maggie Ottoman image
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$322.15
$322.15 - $322.15
$322.15
$247.81
$247.81 - $247.81
$247.81

Maggie Ottoman

Ashley Furniture

Classic comfort gets a mod twist with this ottoman. Its minimalistic approach and structured silhouette bring a clean-lined design element to your ...

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$322.15
$322.15 - $322.15
$322.15
$247.81
$247.81 - $247.81
$247.81
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Product image
Maggie Loveseat image
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$836.64
$836.64 - $836.64
$836.64
$643.57
$643.57 - $643.57
$643.57

Maggie Loveseat

Ashley Furniture

Classic comfort gets a mod twist with this loveseat. Its minimalistic approach and structured silhouette bring a clean-lined design element to your...

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$836.64
$836.64 - $836.64
$836.64
$643.57
$643.57 - $643.57
$643.57
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Product image
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$1,077.67 - $2,820.74
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$1,077.67
$828.98 - $2,169.80
$828.98 - $2,169.80
$828.98

Maggie Living Room Set

Ashley Furniture

Classic comfort gets a mod twist with this sofa and loveseat package. Its minimalistic approach and structured silhouette bring a clean-lined desig...

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$1,077.67 - $2,820.74
$1,077.67 - $2,820.74
$1,077.67
$828.98 - $2,169.80
$828.98 - $2,169.80
$828.98
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Lindyn Super Chaise image
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$1,848.30
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$1,848.30
$1,421.77
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$1,421.77

Lindyn Super Chaise

Ashley Furniture

Plush and posh. Showcase your eye for on-trend texture with the statement-making cord upholstery of this double-chaise sectional. Its stunningly so...

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$1,848.30
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$1,848.30
$1,421.77
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$1,421.77
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Lindyn Chaise image
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$739.86
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$739.86
$569.12
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$569.12

Lindyn Chaise

Ashley Furniture

Plush and posh. Showcase your eye for on-trend texture with the statement-making cord upholstery of this chaise. Its stunningly soft fabric entices...

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$739.86
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$739.86
$569.12
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$569.12
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$2,116.00
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$2,116.00
$1,627.69
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Stupendous Super Chaise

Ashley Furniture

Don’t want to sacrifice standout style for majorly cozy seating? This super chaise pairs bold character with sink-in comfort. Its retro-cool jumbo ...

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$2,116.00
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$2,116.00
$1,627.69
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$1,627.69
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$282.01
$282.01 - $282.01
$282.01
$216.93
$216.93 - $216.93
$216.93

Newellen Oversized Accent Ottoman

Ashley Furniture

Why choose between classic comfort and modern design? This oversized accent ottoman welcomes day-to-day relaxation in style. Its dimensional, mensw...

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$282.01
$282.01 - $282.01
$282.01
$216.93
$216.93 - $216.93
$216.93
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$1,840.45
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$1,840.45
$1,415.73
$1,415.73 - $1,415.73
$1,415.73

Newellen Sleeper Sectional with Chaise

Ashley Furniture

Why choose between classic comfort and modern design? This sleeper sectional with chaise welcomes day-to-day relaxation in style. Its dimensional, ...

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$1,840.45
$1,840.45 - $1,840.45
$1,840.45
$1,415.73
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$1,415.73
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$1,368.08
$1,368.08 - $1,368.08
$1,368.08
$1,052.37
$1,052.37 - $1,052.37
$1,052.37

Newellen Sectional with Double Chaise

Ashley Furniture

Why choose between classic comfort and modern design? This sectional with double chaise welcomes day-to-day relaxation in style. Its dimensional, m...

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$1,368.08
$1,368.08 - $1,368.08
$1,368.08
$1,052.37
$1,052.37 - $1,052.37
$1,052.37
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$1,501.72
$1,501.72 - $1,501.72
$1,501.72
$1,155.17
$1,155.17 - $1,155.17
$1,155.17

Newellen Sectional with Chaise

Ashley Furniture

Why choose between classic comfort and modern design? This sectional with chaise welcomes day-to-day relaxation in style. Its dimensional, menswear...

View full details
$1,501.72
$1,501.72 - $1,501.72
$1,501.72
$1,155.17
$1,155.17 - $1,155.17
$1,155.17
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$902.53
$902.53 - $902.53
$902.53
$694.25
$694.25 - $694.25
$694.25

High Profile Chair & Ottoman Living Room Set

Ashley Furniture

Modern comfort meets classic staying power in this seating package. You'll stay cozy during morning lounging and movie nights with its deep seats a...

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$902.53
$902.53 - $902.53
$902.53
$694.25
$694.25 - $694.25
$694.25
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$1,075.89
$1,075.89 - $1,075.89
$1,075.89
$827.61
$827.61 - $827.61
$827.61

WillowBend Living Room Set

Ashley Furniture

Modern comfort never looked so good. Sporting supremely soft yet durable cushions accented with high-fashion jumbo stitching, this stunning seating...

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$1,075.89
$1,075.89 - $1,075.89
$1,075.89
$827.61
$827.61 - $827.61
$827.61
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$1,458.47
$1,458.47 - $1,458.47
$1,458.47
$1,121.90
$1,121.90 - $1,121.90
$1,121.90

SimpleJoy 3-Piece Sectional w/ Chaise

Ashley Furniture

This sectional with chaise is a cozy interpretation of casual contemporary style. Specifications▶ Specifications Details Brand Name Signature Des...

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$1,458.47
$1,458.47 - $1,458.47
$1,458.47
$1,121.90
$1,121.90 - $1,121.90
$1,121.90
Save 23% Save %

Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Furniture Land (Milwaukee, WI) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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