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Consumer Choice

Shop the Consumer Choice collection at Furniture Land in Milwaukee, WI. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Milwaukee to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Milwaukee, WI area. Financing options available.

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Juararo Dresser and Mirror

Ashley Furniture
3D Available

Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this dresser and mirror set has a vintage finis...

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$728.23
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$560.18
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$265.34
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$204.11
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$204.11

Juararo Nightstand

Ashley Furniture
3D Available

Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this nightstand has a vintage finish that is re...

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$265.34
$265.34 - $265.34
$265.34
$204.11
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$204.11
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Kanwyn Bed image Save up to 23% Save %
$706.41 - $939.60
$706.41 - $939.60
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$543.39 - $722.77
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Kanwyn Bed

Ashley Furniture

Give your retreat vintage charm with this queen panel bed. In a beautifully distressed whitewash finish, you'll love the headboard's grand style fe...

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$706.41 - $939.60
$706.41 - $939.60
$706.41
$543.39 - $722.77
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Kanwyn Chest of Drawers image Save 23% Save %
$1,016.56
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$781.97
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Kanwyn Chest of Drawers

Ashley Furniture
3D Available

Give your retreat vintage charm with this chest. Sporting a beautifully distressed whitewash finish, it includes seven varied-sized drawers for an ...

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Kanwyn Dresser image
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Kanwyn Dresser

Ashley Furniture
3D Available

Give your retreat vintage charm and valuable drawer storage with this dresser. In a beautifully distressed whitewash finish, you'll love putting it...

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$963.70
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Kanwyn Nightstand image
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$391.70
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$301.31
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Kanwyn Nightstand

Ashley Furniture
3D Available

Give your retreat vintage charm and valuable bedside storage with this nightstand. In a beautifully distressed whitewash finish, two drawers and a ...

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$391.70
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$391.70
$301.31
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$247.90 - $380.72
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$190.69 - $292.86
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Korestone Coffee Table

Ashley Furniture
3D Available

This coffee table exemplifies casual contemporary design with an urban vibe. Its rich brown finish is warm and inviting, and decor looks that much ...

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$247.90 - $380.72
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$190.69 - $292.86
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$180.97 - $387.92
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$139.21 - $298.40
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$139.21

Korestone End Table

Ashley Furniture
3D Available

This end table exemplifies casual contemporary design with an urban vibe. Its rich brown finish is warm and inviting, and decor looks that much sle...

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$180.97 - $387.92
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$139.21 - $298.40
$139.21 - $298.40
$139.21
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Lavinton Chest of Drawers image
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$599.59
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$461.22
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Lavinton Chest of Drawers

Ashley Furniture

Take inspiration from the traditional luxury of this chest of drawers. Classic with a rich cherry brown finish, its stately presence graces your ro...

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$599.59
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$599.59
$461.22
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Lavinton Dresser image
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$560.19
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Lavinton Dresser

Ashley Furniture

Take inspiration from the traditional luxury of this dresser. Classic with a rich cherry brown finish, its stately presence graces your room with a...

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$728.25
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$560.19
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$560.19
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Lavinton Dresser and Mirror image
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$963.73
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Lavinton Dresser and Mirror

Ashley Furniture

Take inspiration from the traditional luxury of this dresser with mirror. Classic with a rich cherry brown finish, its stately presence graces your...

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$963.73
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$741.33
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Lavinton Nightstand image
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$313.57
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$241.21
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$241.21

Lavinton Nightstand

Ashley Furniture

Take inspiration from the traditional luxury of this nightstand. Classic with a rich cherry brown finish, its stately presence graces your room wit...

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$313.57
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$241.21
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Leesworth Power Recliner image
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$989.50
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Leesworth Power Recliner

Ashley Furniture

Focus on function. This practical power rocker recliner balances contemporary character and irresistible comfort. Its affordable, expertly matched ...

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$989.50
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$761.15
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Leesworth Power Reclining Loveseat image
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$1,255.16
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Leesworth Power Reclining Loveseat

Ashley Furniture

Focus on function. This practical power reclining loveseat balances contemporary character and irresistible comfort. Its affordable, expertly match...

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$1,255.16
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Leesworth Power Reclining Sofa image
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$1,332.44
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$1,024.95
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Leesworth Power Reclining Sofa

Ashley Furniture

Focus on function. This practical power reclining sofa balances contemporary character and irresistible comfort. Its affordable, expertly matched l...

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$1,332.44
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$1,332.44
$1,024.95
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Lettner Chest of Drawers image
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$1,172.78
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$902.14
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Lettner Chest of Drawers

Ashley Furniture
3D Available

Satisfying your taste for tradition, this chest of drawers sports serene sophistication. Forever classic design details—inlaid panels, silvertone p...

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$904.03 - $1,831.70
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$695.41 - $1,409.00
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Next-Gen DuraPella Power Recliner

Ashley Furniture
3D Available

It’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...

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$904.03 - $1,831.70
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$889.06 - $1,407.09
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$683.89 - $1,082.38
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Realyn Upholstered Bed

Ashley Furniture
3D Available

Elevating the art of traditional cottage styling, this queen upholstered bed is your dream bedroom retreat realized. A curvaceous beauty, this bril...

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$889.06 - $1,407.09
$889.06 - $1,407.09
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$683.89 - $1,082.38
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Ralinksi Dresser and Mirror image
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$388.25
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$388.25
$298.65
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Ralinksi Dresser and Mirror

Ashley Furniture
3D Available

With its clean-lined look and modern attitude, this dresser and mirror is a fresh style awakening. A warm gray hue over replicated oak grain easily...

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$388.25
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$298.65
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$743.18
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$571.68
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Drystan Youth Bed with 2 Storage Drawers

Ashley Furniture
3D Available

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this full bookcase bed with storage. A ...

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$743.18
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$412.37
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$412.37
$317.21
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$317.21

Drystan Youth Bed

Ashley Furniture
3D Available

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this full bookcase bed. A refined take ...

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$412.37
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$412.37
$317.21
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$317.21
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$438.78
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$438.78
$337.52
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Baystorm Dresser and Mirror

Ashley Furniture
3D Available

Casually cool style and lots of storage go hand in hand with this dresser with mirror. Its driftwood and smoky finish create an easy-going vibe tha...

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$438.78
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$438.78
$337.52
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$765.60 - $3,062.37
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$588.92 - $2,355.67
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Bales Modular Seating

Ashley Furniture

Be bold with a modern take on seating. Specifications▶ Specifications Details Brand Name Signature Design by Ashley Material Fabric|Wood Produc...

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$765.60 - $3,062.37
$765.60 - $3,062.37
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$588.92 - $2,355.67
$588.92 - $2,355.67
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Altyra Bed image
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$484.73 - $1,146.33
$484.73 - $1,146.33
$484.73
$372.87 - $881.79
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$372.87

Altyra Bed

Ashley Furniture
3D Available

The epitome of fashion-forward design, this queen upholstered panel bed is a beautiful blend of comfort and luxury. Shiny chrome-tone accents, a pe...

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$484.73 - $1,146.33
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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Furniture Land (Milwaukee, WI) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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