Skip to content
Very professional and beat all prices of all the other stores would recommend for any furniture needs especially matt...
I got an amazing price on a sectional, the staff were very accommodating and polite. I highly recommend these guys, b...
Read More Reviews At:
Google
Search About Us Contact Financing FAQ Mattress Buying Guide Furniture Land Located at Milwaukee, WI Our Blog

Consumer Choice

Shop the Consumer Choice collection at Furniture Land in Milwaukee, WI. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Milwaukee to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Milwaukee, WI area. Financing options available.

Filters

Filter

Refine

view all

Type

Brand

AR Availability

Bed Size

clear

Color

Consumer Assembly

Top Products

Material

Price

Product Video

Shipping

Style

Sub Brand

Product Theme

Bed Style

Shade

Number of Drawers

Seat Count

Collection

clear
$
$
Save up to 23% Save %
$1,107.29 - $1,811.41
$1,107.29 - $1,811.41
$1,107.29
$851.76 - $1,393.39
$851.76 - $1,393.39
$851.76

Danziar Bedroom Set

Ashley Furniture

Sophisticated style for the savvy shopper. This bedroom package prioritizes affordable, on-trend design. Its subtle replicated texture recalls the ...

View full details
$1,107.29 - $1,811.41
$1,107.29 - $1,811.41
$1,107.29
$851.76 - $1,393.39
$851.76 - $1,393.39
$851.76
Save up to 23% Save %
Product image
Derekson Bed image Save up to 23% Save %
$292.90 - $483.59
$292.90 - $483.59
$292.90
$225.31 - $371.99
$225.31 - $371.99
$225.31

Derekson Bed

Ashley Furniture
3D Available

Modern yet hefty. This queen panel bed makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love tod...

View full details
$292.90 - $483.59
$292.90 - $483.59
$292.90
$225.31 - $371.99
$225.31 - $371.99
$225.31
Save up to 23% Save %
Product image
Derekson Bed with 2 Storage Drawers image Save up to 23% Save %
$586.96 - $960.27
$586.96 - $960.27
$586.96
$451.51 - $738.67
$451.51 - $738.67
$451.51

Derekson Bed with 2 Storage Drawers

Ashley Furniture
3D Available

Modern yet hefty. This queen panel bed with storage makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined desig...

View full details
$586.96 - $960.27
$586.96 - $960.27
$586.96
$451.51 - $738.67
$451.51 - $738.67
$451.51
Save up to 23% Save %
Product image
Derekson Bed with 4 Storage Drawers image Save up to 23% Save %
$825.89 - $936.14
$825.89 - $936.14
$825.89
$635.30 - $720.11
$635.30 - $720.11
$635.30

Derekson Bed with 4 Storage Drawers

Ashley Furniture
3D Available

Modern yet hefty. This king panel bed with storage makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design...

View full details
$825.89 - $936.14
$825.89 - $936.14
$825.89
$635.30 - $720.11
$635.30 - $720.11
$635.30
Save up to 23% Save %
Product image
Derekson Bed with 6 Storage Drawers image
Save up to 23% Save %
$964.89 - $1,075.14
$964.89 - $1,075.14
$964.89
$742.22 - $827.03
$742.22 - $827.03
$742.22

Derekson Bed with 6 Storage Drawers

Ashley Furniture
3D Available

Modern yet hefty. This king panel bed with storage makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design...

View full details
$964.89 - $1,075.14
$964.89 - $1,075.14
$964.89
$742.22 - $827.03
$742.22 - $827.03
$742.22
Save up to 23% Save %
Product image
Derekson Panel Headboard image
Save up to 23% Save %
$191.83 - $238.91
$191.83 - $238.91
$191.83
$147.56 - $183.78
$147.56 - $183.78
$147.56

Derekson Panel Headboard

Ashley Furniture

When you want a bedroom that makes a bold statement, this headboard is for you. Its rustic butcher block finish is tastefully rough-hewn, with appe...

View full details
$191.83 - $238.91
$191.83 - $238.91
$191.83
$147.56 - $183.78
$147.56 - $183.78
$147.56
Save up to 23% Save %
Product image
Elite Springs Plush Mattress image
Save up to 23% Save %
$550.77 - $791.05
$550.77 - $791.05
$550.77
$423.67 - $608.50
$423.67 - $608.50
$423.67

Elite Springs Plush Mattress

Ashley Furniture

Rest easy. This plush queen mattress has all the essentials for a superior night of sleep at an affordable price. Layers of foam—including response...

View full details
$550.77 - $791.05
$550.77 - $791.05
$550.77
$423.67 - $608.50
$423.67 - $608.50
$423.67
Save up to 23% Save %
Save up to 23% Save %
$497.37 - $704.12
$497.37 - $704.12
$497.37
$382.59 - $541.63
$382.59 - $541.63
$382.59

Fortman Bed

Ashley Furniture
3D Available

The casual design of this queen panel bed introduces a time-honored look to your restful retreat. The beautifully crafted piece is built to last, w...

View full details
$497.37 - $704.12
$497.37 - $704.12
$497.37
$382.59 - $541.63
$382.59 - $541.63
$382.59
Save up to 23% Save %
Save up to 23% Save %
$1,382.97 - $2,161.76
$1,382.97 - $2,161.76
$1,382.97
$1,063.82 - $1,662.89
$1,063.82 - $1,662.89
$1,063.82

Fortman Bedroom Set

Ashley Furniture

The casual design of this bedroom package introduces a time-honored look to your restful retreat. Whether your personal aesthetic is modern farmhou...

View full details
$1,382.97 - $2,161.76
$1,382.97 - $2,161.76
$1,382.97
$1,063.82 - $1,662.89
$1,063.82 - $1,662.89
$1,063.82
Save up to 23% Save %
Save up to 23% Save %
$847.70 - $1,428.90
$847.70 - $1,428.90
$847.70
$652.08 - $1,099.15
$652.08 - $1,099.15
$652.08

Gerridan Bedroom Set

Ashley Furniture

Cool, clean and casually modern. This bedroom package's wispy whitewash and gray finish sets the tone for your calming sanctuary. The bed’s framed ...

View full details
$847.70 - $1,428.90
$847.70 - $1,428.90
$847.70
$652.08 - $1,099.15
$652.08 - $1,099.15
$652.08
Save up to 23% Save %
Product image
Hyanna Bed image
Save up to 23% Save %
$292.90 - $436.51
$292.90 - $436.51
$292.90
$225.31 - $335.78
$225.31 - $335.78
$225.31

Hyanna Bed

Ashley Furniture
3D Available

Inspired by natural beauty, refined to perfection. This king panel bed brings cozy outdoor vibes to your bedroom with its warm and inviting golden ...

View full details
$292.90 - $436.51
$292.90 - $436.51
$292.90
$225.31 - $335.78
$225.31 - $335.78
$225.31
Save up to 23% Save %
Product image
Hyanna Bed with 2 Side Storage image
Save up to 23% Save %
$733.99 - $913.19
$733.99 - $913.19
$733.99
$564.61 - $702.45
$564.61 - $702.45
$564.61

Hyanna Bed with 2 Side Storage

Ashley Furniture
3D Available

Inspired by natural beauty, refined to perfection. With its warm and inviting golden rustic finish, the Hyanna twin panel bed with storage brings c...

View full details
$733.99 - $913.19
$733.99 - $913.19
$733.99
$564.61 - $702.45
$564.61 - $702.45
$564.61
Save up to 23% Save %
Product image
Hyanna Panel Storage Bed image
Save up to 23% Save %
$491.63 - $615.65
$491.63 - $615.65
$491.63
$378.18 - $473.58
$378.18 - $473.58
$378.18

Hyanna Panel Storage Bed

Ashley Furniture
3D Available

Inspired by natural beauty, refined to perfection. This king panel storage bed brings cozy outdoor vibes to your bedroom with its warm and inviting...

View full details
$491.63 - $615.65
$491.63 - $615.65
$491.63
$378.18 - $473.58
$378.18 - $473.58
$378.18
Save up to 23% Save %
Product image
Hyanna Panel Storage Bed with 1 Under Bed Storage Drawer image
Save up to 23% Save %
$729.39 - $840.80
$729.39 - $840.80
$729.39
$561.07 - $646.77
$561.07 - $646.77
$561.07

Hyanna Panel Storage Bed with 1 Under Bed Storage Drawer

Ashley Furniture
3D Available

Inspired by natural beauty, refined to perfection. This king panel storage bed brings cozy outdoor vibes to your bedroom with its warm and inviting...

View full details
$729.39 - $840.80
$729.39 - $840.80
$729.39
$561.07 - $646.77
$561.07 - $646.77
$561.07
Save up to 23% Save %
Product image
Hyanna Panel Storage Bed with 2 Under Bed Storage Drawer image
Save up to 23% Save %
$868.39 - $979.80
$868.39 - $979.80
$868.39
$667.99 - $753.69
$667.99 - $753.69
$667.99

Hyanna Panel Storage Bed with 2 Under Bed Storage Drawer

Ashley Furniture
3D Available

Inspired by natural beauty, refined to perfection. This king panel storage bed brings cozy outdoor vibes to your bedroom with its warm and inviting...

View full details
$868.39 - $979.80
$868.39 - $979.80
$868.39
$667.99 - $753.69
$667.99 - $753.69
$667.99
Save up to 23% Save %
Product image
Juararo Bed image
Save up to 23% Save %
$415.81 - $725.96
$415.81 - $725.96
$415.81
$319.85 - $558.43
$319.85 - $558.43
$319.85

Juararo Bed

Ashley Furniture
3D Available

Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this California king poster bed has a vintage-s...

View full details
$415.81 - $725.96
$415.81 - $725.96
$415.81
$319.85 - $558.43
$319.85 - $558.43
$319.85
Save up to 23% Save %
Save up to 23% Save %
$1,144.04 - $1,841.27
$1,144.04 - $1,841.27
$1,144.04
$880.03 - $1,416.36
$880.03 - $1,416.36
$880.03

Juararo Bedroom Set

Ashley Furniture

Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this 5-piece bedroom set has a vintage finish t...

View full details
$1,144.04 - $1,841.27
$1,144.04 - $1,841.27
$1,144.04
$880.03 - $1,416.36
$880.03 - $1,416.36
$880.03
Save up to 23% Save %
Product image
Kanwyn Bed image
Save up to 23% Save %
$706.41 - $939.60
$706.41 - $939.60
$706.41
$543.39 - $722.77
$543.39 - $722.77
$543.39

Kanwyn Bed

Ashley Furniture

Give your retreat vintage charm with this queen panel bed. In a beautifully distressed whitewash finish, you'll love the headboard's grand style fe...

View full details
$706.41 - $939.60
$706.41 - $939.60
$706.41
$543.39 - $722.77
$543.39 - $722.77
$543.39
Save up to 23% Save %
Product image
Kanwyn Bed with Storage Bench image
Save up to 23% Save %
$1,045.28 - $1,200.34
$1,045.28 - $1,200.34
$1,045.28
$804.06 - $923.34
$804.06 - $923.34
$804.06

Kanwyn Bed with Storage Bench

Ashley Furniture

Give your retreat vintage charm with this queen panel bed and storage footboard. In a beautifully distressed whitewash finish, you'll love the head...

View full details
$1,045.28 - $1,200.34
$1,045.28 - $1,200.34
$1,045.28
$804.06 - $923.34
$804.06 - $923.34
$804.06
Save up to 23% Save %
Save up to 23% Save %
$1,878.03 - $3,000.30
$1,878.03 - $3,000.30
$1,878.03
$1,444.64 - $2,307.92
$1,444.64 - $2,307.92
$1,444.64

Kanwyn Bedroom Set

Ashley Furniture

Give your retreat vintage charm with the Kanwyn bedroom set in a beautifully distressed whitewash finish. You'll love the headboard's grand style f...

View full details
$1,878.03 - $3,000.30
$1,878.03 - $3,000.30
$1,878.03
$1,444.64 - $2,307.92
$1,444.64 - $2,307.92
$1,444.64
Save up to 23% Save %
Save up to 23% Save %
$1,743.68 - $2,216.90
$1,743.68 - $2,216.90
$1,743.68
$1,341.29 - $1,705.31
$1,341.29 - $1,705.31
$1,341.29

Lavinton Bedroom Set

Ashley Furniture

Take inspiration from the traditional luxury of this bedroom package. Classic with a rich cherry brown finish, its stately presence graces your roo...

View full details
$1,743.68 - $2,216.90
$1,743.68 - $2,216.90
$1,743.68
$1,341.29 - $1,705.31
$1,341.29 - $1,705.31
$1,341.29
Save up to 23% Save %
Product image
Lettner Bed with 2 Storage Drawers image
Save up to 23% Save %
$1,275.01 - $1,434.67
$1,275.01 - $1,434.67
$1,275.01
$980.78 - $1,103.59
$980.78 - $1,103.59
$980.78

Lettner Bed with 2 Storage Drawers

Ashley Furniture
3D Available

Satisfying your taste for tradition, this king sleigh bed with storage sports serene sophistication. Its forever classic design details—inlaid pane...

View full details
$1,275.01 - $1,434.67
$1,275.01 - $1,434.67
$1,275.01
$980.78 - $1,103.59
$980.78 - $1,103.59
$980.78
Save up to 23% Save %
Save up to 23% Save %
$1,768.64 - $2,361.11
$1,768.64 - $2,361.11
$1,768.64
$1,360.49 - $1,816.24
$1,360.49 - $1,816.24
$1,360.49

Terra Sleep Medium Mattress

Ashley Furniture

Peaceful zzz’s, positive impact. This mattress prioritizes conscious craftsmanship without sacrificing the luxurious sleep you love. Pressure-relie...

View full details
$1,768.64 - $2,361.11
$1,768.64 - $2,361.11
$1,768.64
$1,360.49 - $1,816.24
$1,360.49 - $1,816.24
$1,360.49
Save up to 23% Save %
Product image
Robbinsdale Bed with Storage image
Save up to 23% Save %
$1,275.01 - $1,434.67
$1,275.01 - $1,434.67
$1,275.01
$980.78 - $1,103.59
$980.78 - $1,103.59
$980.78

Robbinsdale Bed with Storage

Ashley Furniture

Elegant, timeless furnishings take your bedroom to the next level. Nothing does that better than this queen sleigh bed with storage footboard. The ...

View full details
$1,275.01 - $1,434.67
$1,275.01 - $1,434.67
$1,275.01
$980.78 - $1,103.59
$980.78 - $1,103.59
$980.78
Save up to 23% Save %

Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Furniture Land (Milwaukee, WI) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

5 Stars
Top Rated
Delivery Available
Payment Options Available