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Consumer Choice

Shop the Consumer Choice collection at Furniture Land in Milwaukee, WI. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Milwaukee to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Milwaukee, WI area. Financing options available.

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$86.14
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$66.26
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$66.26

Derekson Bedroom Mirror

Ashley Furniture
3D Available

Modern yet hefty. This mirror makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love today. A mut...

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$86.14
$86.14 - $86.14
$86.14
$66.26
$66.26 - $66.26
$66.26
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$399.72
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$399.72
$307.48
$307.48 - $307.48
$307.48

Derekson Chest of Drawers

Ashley Furniture
3D Available

Modern yet hefty. This chest of drawers makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love to...

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$399.72
$399.72 - $399.72
$399.72
$307.48
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$307.48
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$399.72
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$399.72
$307.48
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$307.48

Derekson Dresser

Ashley Furniture
3D Available

Modern yet hefty. This dresser makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love today. A mu...

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$399.72
$399.72 - $399.72
$399.72
$307.48
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$307.48
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$485.86
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$485.86
$373.74
$373.74 - $373.74
$373.74

Derekson Dresser and Mirror

Ashley Furniture
3D Available

Modern yet hefty. This dresser and mirror set makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we l...

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$485.86
$485.86 - $485.86
$485.86
$373.74
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$373.74
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$242.36
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$242.36
$186.43
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$186.43

Derekson Nightstand

Ashley Furniture
3D Available

Modern yet hefty. This nightstand makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design we love today. A...

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$242.36
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$186.43
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$186.43
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$953.39
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$733.38
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$733.38

Derekson Youth Bed with 6 Storage Drawers

Ashley Furniture
3D Available

Modern yet hefty. This full panel bed with storage makes an urban eclectic statement. Its seasoned raw wood look merges with the clean-lined design...

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$953.39
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$953.39
$733.38
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$733.38
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$364.12
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$364.12
$280.09
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$280.09

Drystan Chest of Drawers

Ashley Furniture
3D Available

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this bedroom chest. A refined take on b...

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$364.12
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$364.12
$280.09
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$280.09
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$74.67
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$74.67
$57.44
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$57.44

Drystan Bedroom Mirror

Ashley Furniture
3D Available

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this mirror. A refined take on barn boa...

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$74.67
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$74.67
$57.44
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$57.44
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$387.09
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$387.09
$297.76
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$297.76

Drystan Dresser

Ashley Furniture
3D Available

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this bedroom dresser. A refined take on...

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$387.09
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$387.09
$297.76
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$297.76
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$461.76
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$461.76
$355.20
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$355.20

Drystan Dresser and Mirror

Ashley Furniture
3D Available

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this dresser and mirror set. A refined ...

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$461.76
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$461.76
$355.20
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$355.20
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$364.12
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$364.12
$280.09
$280.09 - $280.09
$280.09

Drystan Narrow Chest

Ashley Furniture
3D Available

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this narrow bedroom chest. A refined ta...

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$364.12
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$364.12
$280.09
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$280.09
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$253.86
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$253.86
$195.28
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$195.28

Drystan Nightstand

Ashley Furniture
3D Available

When merged in just the right way, rustic and industrial styles can make one happy marriage. Case in point: this bedroom nightstand. A refined take...

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$253.86
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$253.86
$195.28
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$195.28
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$497.37 - $704.12
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$382.59 - $541.63
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$382.59

Fortman Bed

Ashley Furniture
3D Available

The casual design of this queen panel bed introduces a time-honored look to your restful retreat. The beautifully crafted piece is built to last, w...

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$497.37 - $704.12
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$497.37
$382.59 - $541.63
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$382.59
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$677.72
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$677.72
$521.32
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$521.32

Fortman Chest of Drawers

Ashley Furniture
3D Available

Exuding a timeless casual design, this chest of drawers is ready to define your personal space. It easily adapts to a variety of interiors, combini...

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$677.72
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$677.72
$521.32
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$521.32
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$728.25
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$728.25
$560.19
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$560.19

Fortman Dresser

Ashley Furniture
3D Available

This dresser exudes timeless casual design that's ready to define your personal space. Its clean, contemporary white finish, framed drawer fronts a...

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$728.25
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$728.25
$560.19
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$560.19
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$885.61
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$681.24
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$681.24

Fortman Dresser and Mirror

Ashley Furniture
3D Available

The casual design of this dresser and mirror introduces a time-honored look to your restful retreat. Spacious enough to hold all your essentials, t...

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$885.61
$885.61 - $885.61
$885.61
$681.24
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$681.24
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$286.01
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$286.01
$220.01
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$220.01

Fortman Nightstand

Ashley Furniture
3D Available

Exuding a timeless casual design, this nightstand is ready to define your personal space. It easily adapts to a variety of interiors, combining a c...

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$286.01
$286.01 - $286.01
$286.01
$220.01
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$220.01
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$119.46
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$119.46
$91.89
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$91.89

Gesthaven Counter Height Barstool

Ashley Furniture
3D Available

Complement your home’s simply relaxed sensibility with this counter height bar stool. A crisp white hue offers a chic contrast to the natural wood ...

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$119.46
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$119.46
$91.89
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$91.89
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$371.02
$371.02 - $371.02
$371.02
$285.40
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$285.40

Gesthaven Counter Height Dining Table

Ashley Furniture
3D Available

Complement your home’s simply relaxed sensibility with this counter height dining table. A charming green hue offers a chic contrast to the natural...

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$371.02
$371.02 - $371.02
$371.02
$285.40
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$285.40
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$584.66
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$584.66
$449.74
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$449.74

Gesthaven Counter Height Dining Table and 4 Barstools (Set of 5)

Ashley Furniture

New Product - Professional Photography Coming Soon

3D Available

Who says a simple design can't be eye-catching? This counter height dining table with bar stools has a casually cool style, yet it still turns head...

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$584.66
$584.66 - $584.66
$584.66
$449.74
$449.74 - $449.74
$449.74
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$105.69
$105.69 - $105.69
$105.69
$81.30
$81.30 - $81.30
$81.30

Gesthaven Dining Chair

Ashley Furniture
3D Available

Complement your home’s simply relaxed sensibility with this dining chair. A crisp white hue offers a chic contrast to the natural wood tone, for a ...

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$105.69
$105.69 - $105.69
$105.69
$81.30
$81.30 - $81.30
$81.30
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$240.07
$240.07 - $240.07
$240.07
$184.67
$184.67 - $184.67
$184.67

Gesthaven Dining Drop Leaf Table

Ashley Furniture
3D Available

Complement your home’s simply relaxed sensibility with this drop-leaf dining table. A charming green hue offers a chic contrast to the natural wood...

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$240.07
$240.07 - $240.07
$240.07
$184.67
$184.67 - $184.67
$184.67
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$715.61
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$715.61
$550.47
$550.47 - $550.47
$550.47

Gesthaven Dining Table with 4 Chairs and Bench (Set of 6)

Ashley Furniture
3D Available

have a casually cool style, yet they still turn heads. The two-tone table and seating choices are effortlessly handsome. Ladderback chairs cater to...

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$715.61
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$715.61
$550.47
$550.47 - $550.47
$550.47
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$134.38
$134.38 - $134.38
$134.38
$103.37
$103.37 - $103.37
$103.37

Haddigan Counter Height Bar Stool

Ashley Furniture
3D Available

Modern sophistication, beautifully served. This bar stool raises the bar with a cool, rake back design with staggered rungs for added interest. Dar...

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$134.38
$134.38 - $134.38
$134.38
$103.37
$103.37 - $103.37
$103.37
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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Furniture Land (Milwaukee, WI) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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