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Consumer Choice

Shop the Consumer Choice collection at Furniture Land in Milwaukee, WI. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Milwaukee to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Milwaukee, WI area. Financing options available.

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$893.22
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$893.22
$687.09
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$687.09

Johurst Table Set

Ashley Furniture

Combining a two-tone finish with a gently distressed texture produces this very distinctive occasional table set. Whether your style is modern far...

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$893.22
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$893.22
$687.09
$687.09 - $687.09
$687.09
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Juararo Bed image Save up to 23% Save %
$415.81 - $725.96
$415.81 - $725.96
$415.81
$319.85 - $558.43
$319.85 - $558.43
$319.85

Juararo Bed

Ashley Furniture

Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this California king poster bed has a vintage-...

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$415.81 - $725.96
$415.81 - $725.96
$415.81
$319.85 - $558.43
$319.85 - $558.43
$319.85
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$1,144.04 - $1,841.27
$1,144.04 - $1,841.27
$1,144.04
$880.03 - $1,416.36
$880.03 - $1,416.36
$880.03

Juararo Bedroom Set

Ashley Furniture

Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this 5-piece bedroom set has a vintage finish ...

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$1,144.04 - $1,841.27
$1,144.04 - $1,841.27
$1,144.04
$880.03 - $1,416.36
$880.03 - $1,416.36
$880.03
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$728.23
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$560.18
$560.18 - $560.18
$560.18

Juararo Dresser and Mirror

Ashley Furniture

Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this dresser and mirror set has a vintage fini...

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$728.23
$728.23 - $728.23
$728.23
$560.18
$560.18 - $560.18
$560.18
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Kanwyn Bed image
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$706.41 - $939.60
$706.41 - $939.60
$706.41
$543.39 - $722.77
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$543.39

Kanwyn Bed

Ashley Furniture

Give your retreat vintage charm with this queen panel bed. In a beautifully distressed whitewash finish, you'll love the headboard's grand style f...

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$706.41 - $939.60
$706.41 - $939.60
$706.41
$543.39 - $722.77
$543.39 - $722.77
$543.39
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Kanwyn Bed with Storage Bench image
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$1,045.28 - $1,200.34
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$804.06 - $923.34
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Kanwyn Bed with Storage Bench

Ashley Furniture

Give your retreat vintage charm with this queen panel bed and storage footboard. In a beautifully distressed whitewash finish, you'll love the hea...

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$1,045.28 - $1,200.34
$1,045.28 - $1,200.34
$1,045.28
$804.06 - $923.34
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$804.06
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Kanwyn Chest of Drawers image
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$1,016.56
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$1,016.56
$781.97
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$781.97

Kanwyn Chest of Drawers

Ashley Furniture

Give your retreat vintage charm with this chest. Sporting a beautifully distressed whitewash finish, it includes seven varied-sized drawers for an...

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$781.97
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Kanwyn Dresser image
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$963.70
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$741.31
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$741.31

Kanwyn Dresser

Ashley Furniture

Give your retreat vintage charm and valuable drawer storage with this dresser. In a beautifully distressed whitewash finish, you'll love putting i...

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$963.70
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$741.31
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Lavinton Dresser image
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$728.25
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$560.19
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$560.19

Lavinton Dresser

Ashley Furniture

Take inspiration from the traditional luxury of this dresser. Classic with a rich cherry brown finish, its stately presence graces your room with ...

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$728.25
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$560.19
$560.19 - $560.19
$560.19
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Lavinton Dresser and Mirror image
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$963.73
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$741.33
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Lavinton Dresser and Mirror

Ashley Furniture

Take inspiration from the traditional luxury of this dresser with mirror. Classic with a rich cherry brown finish, its stately presence graces you...

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$963.73
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$741.33
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$741.33
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Leesworth Power Recliner image
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$989.50
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$761.15
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$761.15

Leesworth Power Recliner

Ashley Furniture

Focus on function. This practical power rocker recliner balances contemporary character and irresistible comfort. Its affordable, expertly matched...

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$989.50
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$761.15
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$761.15
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Leesworth Power Reclining Loveseat image
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$1,255.16
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$965.51
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Leesworth Power Reclining Loveseat

Ashley Furniture

Focus on function. This practical power reclining loveseat balances contemporary character and irresistible comfort. Its affordable, expertly matc...

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$1,255.16
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$965.51
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$965.51
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$1,275.01 - $1,434.67
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$980.78 - $1,103.59
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Lettner Bed with 2 Storage Drawers

Ashley Furniture

Satisfying your taste for tradition, this queen sleigh bed with storage sports serene sophistication. Its forever classic design details—inlaid pa...

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$1,275.01 - $1,434.67
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$1,275.01
$980.78 - $1,103.59
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Lettner Chest of Drawers image
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$1,172.78
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$902.14
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$902.14

Lettner Chest of Drawers

Ashley Furniture

Satisfying your taste for tradition, this chest of drawers sports serene sophistication. Forever classic design details—inlaid panels, silvertone ...

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$1,172.78
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$902.14
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$902.14
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Lettner Dresser image
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$1,041.83
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$1,041.83
$801.41
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$801.41

Lettner Dresser

Ashley Furniture

Satisfying your taste for tradition, this dresser sports serene sophistication. Forever classic design details—inlaid panels, silvertone patina ha...

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$1,041.83
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$1,041.83
$801.41
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$801.41
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Lettner Dresser and Mirror image
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$1,277.30
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$1,277.30
$982.54
$982.54 - $982.54
$982.54

Lettner Dresser and Mirror

Ashley Furniture

Satisfying your taste for tradition, this dresser and mirror set sports serene sophistication. Its forever classic design details—inlaid panels, s...

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$1,277.30
$1,277.30 - $1,277.30
$1,277.30
$982.54
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$422.41 - $845.92
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$422.41
$324.93 - $650.71
$324.93 - $650.71
$324.93

Limited Edition Firm Mattress

Ashley Furniture

Luxury comfort leads to luxury rest. Wake up refreshed and ready to take on the day with this firm queen mattress. Packed inside are layers of sup...

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$422.41 - $845.92
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$324.93 - $650.71
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Limited Edition Plush Mattress image
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$422.41 - $845.92
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$422.41
$324.93 - $650.71
$324.93 - $650.71
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Limited Edition Plush Mattress

Ashley Furniture

Luxury comfort leads to luxury rest. Wake up refreshed and ready to take on the day with this plush queen mattress. Packed inside are layers of ul...

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$422.41 - $845.92
$422.41 - $845.92
$422.41
$324.93 - $650.71
$324.93 - $650.71
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$557.36 - $968.79
$557.36 - $968.79
$557.36
$428.74 - $745.22
$428.74 - $745.22
$428.74

Limited Edition PT Mattress

Ashley Furniture

Luxury comfort leads to luxury rest. Wake up refreshed and ready to take on the day with this pillow top queen mattress. Packed inside are layers ...

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$557.36 - $968.79
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$557.36
$428.74 - $745.22
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$428.74
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Lindyn Chaise image
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$739.86
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$739.86
$569.12
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$569.12

Lindyn Chaise

Ashley Furniture

Plush and posh. Showcase your eye for on-trend texture with the statement-making cord upholstery of this chaise. Its stunningly soft fabric entice...

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$739.86
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$569.12
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$904.03 - $1,831.70
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$904.03
$695.41 - $1,409.00
$695.41 - $1,409.00
$695.41

Next-Gen DuraPella Power Recliner

Ashley Furniture

It’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rel...

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$904.03 - $1,831.70
$904.03 - $1,831.70
$904.03
$695.41 - $1,409.00
$695.41 - $1,409.00
$695.41
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Willowton 64" TV Stand with Electric Fireplace image
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$743.18 - $768.44
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$743.18
$571.68 - $591.11
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$571.68

Willowton 64" TV Stand with Electric Fireplace

Ashley Furniture

This TV stand with fireplace insert is the ultimate statement piece for a coastal cottage or shabby chic inspired retreat. Its whitewashed finish ...

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$743.18 - $768.44
$743.18 - $768.44
$743.18
$571.68 - $591.11
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Valebeck Dining Table image
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$900.54
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$900.54
$692.72
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$692.72

Valebeck Dining Table

Ashley Furniture

A high-style choice for casual spaces, this dining table serves up the best in rustic farmhouse living. Its two-tone distressed finish pairs a bro...

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$900.54
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$900.54
$692.72
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$692.72
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$913.73 - $1,470.27
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$913.73
$702.87 - $1,130.98
$702.87 - $1,130.98
$702.87

Trinell 4-Piece Entertainment Center with Electric Fireplace

Ashley Furniture

Entertain a rugged yet refined sense of style with this entertainment center. Its rustic finish and plank-style details pay homage to reclaimed ba...

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$913.73 - $1,470.27
$913.73 - $1,470.27
$913.73
$702.87 - $1,130.98
$702.87 - $1,130.98
$702.87
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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Furniture Land (Milwaukee, WI) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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