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Consumer Choice

Shop the Consumer Choice collection at Furniture Land in Milwaukee, WI. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Milwaukee to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Milwaukee, WI area. Financing options available.

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$1,301.39 - $3,090.95
$1,301.39 - $3,090.95
$1,301.39
$1,001.07 - $2,377.65
$1,001.07 - $2,377.65
$1,001.07

Robbinsdale Dining Package

Ashley Furniture

This dining package is sure to impress come mealtime. With its antiqued white finish and a planked effect tabletop, farmhouse-style dining has neve...

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$1,301.39 - $3,090.95
$1,301.39 - $3,090.95
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$1,001.07 - $2,377.65
$1,001.07 - $2,377.65
$1,001.07
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$1,384.12 - $2,867.03
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$1,064.71 - $2,205.41
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Realyn Dining Room Set

Ashley Furniture

Bon appétit. This 5-piece dining room set has all the right ingredients for a French country-inspired feast for the eyes. Drop-in leaf allows you t...

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$1,384.12 - $2,867.03
$1,384.12 - $2,867.03
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$1,064.71 - $2,205.41
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$1,562.16 - $3,694.08
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$1,562.16
$1,201.66 - $2,841.60
$1,201.66 - $2,841.60
$1,201.66

Realyn Bedroom Set

Ashley Furniture

Elevating the art of traditional cottage styling, this beautiful bed with dresser and mirror is your dream bedroom retreat realized. Affording curv...

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$1,562.16 - $3,694.08
$1,562.16 - $3,694.08
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$1,201.66 - $2,841.60
$1,201.66 - $2,841.60
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Rawcliffe Sectional image Save up to 23% Save %
$2,511.76 - $3,557.40
$2,511.76 - $3,557.40
$2,511.76
$1,932.12 - $2,736.46
$1,932.12 - $2,736.46
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Rawcliffe Sectional

Ashley Furniture

If you love the idea of contemporary style that’s ultra warm and inviting, this sectional is casual refinement you’ll love living with. Lightening ...

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$2,511.76 - $3,557.40
$2,511.76 - $3,557.40
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$1,932.12 - $2,736.46
$1,932.12 - $2,736.46
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$2,137.64 - $3,287.45
$2,137.64 - $3,287.45
$2,137.64
$1,644.34 - $2,528.81
$1,644.34 - $2,528.81
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Porter Bedroom Set

Ashley Furniture

The quality craftsmanship is clear to see. The signature design elements—including handsome lines, inlaid panels, antiqued hardware and stately mou...

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$2,137.64 - $3,287.45
$2,137.64 - $3,287.45
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$1,644.34 - $2,528.81
$1,644.34 - $2,528.81
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Oasis Court Outdoor Sofa/Chairs/Table Set (Set of 4) image
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$2,013.09
$2,013.09 - $2,013.09
$2,013.09
$1,548.53
$1,548.53 - $1,548.53
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Oasis Court Outdoor Sofa/Chairs/Table Set (Set of 4)

Ashley Furniture

Luxurious comfort, meet outdoor living. This furniture set brings superior seating areas alfresco, taking cues from contemporary interiors with its...

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$2,013.09
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$2,013.09
$1,548.53
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Next-Gen DuraPella Power Reclining Sofa image
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$2,365.12
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$1,819.32
$1,819.32 - $1,819.32
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Next-Gen DuraPella Power Reclining Sofa

Ashley Furniture
3D Available

This sleek, ultra-modern power reclining sofa with drop-down table has it all. With designer style and head-to-toe comfort, it has the upscale look...

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$2,365.12
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$1,819.32
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$1,858.52 - $2,338.31
$1,858.52 - $2,338.31
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$1,429.63 - $1,798.70
$1,429.63 - $1,798.70
$1,429.63

Next-Gen DuraPella Power Reclining Loveseat with Console

Ashley Furniture
3D Available

It’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the a...

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$1,858.52 - $2,338.31
$1,858.52 - $2,338.31
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$1,429.63 - $1,798.70
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$1,429.63
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$1,333.55 - $2,822.18
$1,333.55 - $2,822.18
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$1,025.81 - $2,170.91
$1,025.81 - $2,170.91
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Moriville Dining Room Set

Ashley Furniture

This versatile dining room table set elevates the art of casual rustic style. The extension table’s clean-lined, farmhouse profile is beautified wi...

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$1,333.55 - $2,822.18
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$1,025.81 - $2,170.91
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$1,502.02 - $2,070.35
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$1,155.40 - $1,592.58
$1,155.40 - $1,592.58
$1,155.40

Millennium Luxury Plush Gel Latex Hybrid Mattress

Ashley Furniture

Discover the luxury of this hybrid plush mattress. A layer of cooling gel latex and two layers of temperature-regulating material keep you at a com...

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$1,502.02 - $2,070.35
$1,502.02 - $2,070.35
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$1,155.40 - $1,592.58
$1,155.40 - $1,592.58
$1,155.40
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Boyington Power Reclining Sofa - Furniture Land (Milwaukee, WI)
Boyington Power Reclining Sofa image
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$2,510.72
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$2,510.72
$1,599.00
$1,599.00 - $1,599.00
$1,599.00

Boyington Power Reclining Sofa

Ashley

Ready to take your reclining experience to the next level? Then sit up and take notice. With this power reclining sofa, ultimate relaxation is at y...

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$2,510.72
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$1,599.00
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Boyington Power Reclining Loveseat with Console - Furniture Land (Milwaukee, WI)
Boyington Power Reclining Loveseat with Console image
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$2,483.91
$2,483.91 - $2,483.91
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$1,599.00
$1,599.00 - $1,599.00
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Boyington Power Reclining Loveseat with Console

Ashley

Ready to take your reclining experience to the next level? Then sit up and take notice. With this power reclining loveseat, ultimate relaxation is ...

View full details
$2,483.91
$2,483.91 - $2,483.91
$2,483.91
$1,599.00
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$2,180.91 - $3,035.57
$2,180.91 - $3,035.57
$2,180.91
$1,677.62 - $2,335.05
$1,677.62 - $2,335.05
$1,677.62

Clare View Outdoor Sectional

Ashley Furniture

An effortlessly elegant choice in outdoor furniture, this sectional marries sturdiness and style in such a delightful way. Specifications▶ Specifi...

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$2,180.91 - $3,035.57
$2,180.91 - $3,035.57
$2,180.91
$1,677.62 - $2,335.05
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$2,008.97 - $3,093.22
$2,008.97 - $3,093.22
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$1,545.36 - $2,379.40
$1,545.36 - $2,379.40
$1,545.36

Top Tier Reclining Sectional with Chaise

Ashley Furniture
3D Available

Experience unparalleled comfort with this reclining sectional with chaise. ItÕs a stylish and invitingly soft lookÑmade all the more appealing by c...

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$2,008.97 - $3,093.22
$2,008.97 - $3,093.22
$2,008.97
$1,545.36 - $2,379.40
$1,545.36 - $2,379.40
$1,545.36
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$2,116.00
$2,116.00 - $2,116.00
$2,116.00
$1,627.69
$1,627.69 - $1,627.69
$1,627.69

Stupendous Super Chaise

Ashley Furniture

Don’t want to sacrifice standout style for majorly cozy seating? This super chaise pairs bold character with sink-in comfort. Its retro-cool jumbo ...

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$2,116.00
$2,116.00 - $2,116.00
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$1,627.69
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$1,969.80
$1,969.80 - $1,969.80
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$1,515.23
$1,515.23 - $1,515.23
$1,515.23

Modmax II Reclining Sofa Chaise

Ashley Furniture

Looking cool and contemporary is great. But when it comes down to it, youÕre all about low-maintenance lounging. With the performance fabric on thi...

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$1,969.80
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$1,515.23
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$1,880.33 - $2,373.07
$1,880.33 - $2,373.07
$1,880.33
$1,446.41 - $1,825.44
$1,446.41 - $1,825.44
$1,446.41

Ashbryn Bedroom Package

Ashley Furniture

Casual style with substance. This two-tone bedroom package raises the bar on comfortably cozy design in your soothing sanctuary. Charmingly curated...

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$1,880.33 - $2,373.07
$1,880.33 - $2,373.07
$1,880.33
$1,446.41 - $1,825.44
$1,446.41 - $1,825.44
$1,446.41
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$2,137.64 - $3,704.42
$2,137.64 - $3,704.42
$2,137.64
$1,644.34 - $2,849.55
$1,644.34 - $2,849.55
$1,644.34

Feddinger Bedroom Set

Ashley Furniture

A relaxed take on casual traditional design, this bedroom package strikes a comfy pose with a classic sensibility. Its timeless design and chestnut...

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$2,137.64 - $3,704.42
$2,137.64 - $3,704.42
$2,137.64
$1,644.34 - $2,849.55
$1,644.34 - $2,849.55
$1,644.34
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$2,137.64 - $3,704.42
$2,137.64 - $3,704.42
$2,137.64
$1,644.34 - $2,849.55
$1,644.34 - $2,849.55
$1,644.34

Robbinsdale Bedroom Set

Ashley Furniture

Elegant, timeless furnishings take your bedroom to the next level. Nothing does that better than this bedroom package. The antiqued white finish wi...

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$2,137.64 - $3,704.42
$2,137.64 - $3,704.42
$2,137.64
$1,644.34 - $2,849.55
$1,644.34 - $2,849.55
$1,644.34
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$2,287.99
$2,287.99 - $2,287.99
$2,287.99
$1,759.99
$1,759.99 - $1,759.99
$1,759.99

Glossmore Reclining Package

Ashley Furniture

Looking for that perfect blend of comfort and style? This reclining seating package wraps you in luxury with an expertly crafted combination of lea...

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$2,287.99
$2,287.99 - $2,287.99
$2,287.99
$1,759.99
$1,759.99 - $1,759.99
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$2,522.78
$2,522.78 - $2,522.78
$2,522.78
$1,940.60
$1,940.60 - $1,940.60
$1,940.60

Modmax II Power Reclining Sectional with Chaise

Ashley Furniture

Looking cool and contemporary is great. But when it comes down to it, youÕre all about low-maintenance lounging. With the performance fabric on thi...

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$2,522.78
$2,522.78 - $2,522.78
$2,522.78
$1,940.60
$1,940.60 - $1,940.60
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$2,006.82
$2,006.82 - $2,006.82
$2,006.82
$1,543.71
$1,543.71 - $1,543.71
$1,543.71

Acklen Place Power Reclining Sectional Sofa

Ashley Furniture

Enjoy the endless adaptability of this power reclining sectional sofa. Whether youÕre hosting guests, setting up for movie night or just need a ref...

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$2,006.82
$2,006.82 - $2,006.82
$2,006.82
$1,543.71
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$2,037.75 - $4,122.86
$2,037.75 - $4,122.86
$2,037.75
$1,567.50 - $3,171.43
$1,567.50 - $3,171.43
$1,567.50

Modmax II Power Reclining Sectional with Chaise and Audio Console

Ashley Furniture

Looking cool and contemporary is great. But when it comes down to it, youÕre all about low-maintenance lounging. With the performance fabric on thi...

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$2,037.75 - $4,122.86
$2,037.75 - $4,122.86
$2,037.75
$1,567.50 - $3,171.43
$1,567.50 - $3,171.43
$1,567.50
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$2,450.67 - $3,823.21
$2,450.67 - $3,823.21
$2,450.67
$1,885.13 - $2,940.93
$1,885.13 - $2,940.93
$1,885.13

Modmax II Reclining Sectional with Chaise and Audio Console

Ashley Furniture

Looking cool and contemporary is great. But when it comes down to it, youÕre all about low-maintenance lounging. With the performance fabric on thi...

View full details
$2,450.67 - $3,823.21
$2,450.67 - $3,823.21
$2,450.67
$1,885.13 - $2,940.93
$1,885.13 - $2,940.93
$1,885.13
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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Furniture Land (Milwaukee, WI) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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