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Consumer Choice

Shop the Consumer Choice collection at Furniture Land in Milwaukee, WI. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Milwaukee to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Milwaukee, WI area. Financing options available.

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Foyland 83" TV Stand with Electric Fireplace image Save 23% Save %
$1,646.03
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$1,266.18
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Foyland 83" TV Stand with Electric Fireplace

Ashley Furniture

This TV stand with fireplace is rustic, casual contemporary style simply done right. Its two-tone color scheme features a rich brushed black finis...

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$1,646.03
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$1,266.18
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$847.70 - $1,428.90
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$847.70
$652.08 - $1,099.15
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$652.08

Gerridan Bedroom Set

Ashley Furniture

Cool, clean and casually modern. This bedroom package's wispy whitewash and gray finish sets the tone for your calming sanctuary. The bed’s framed...

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$847.70 - $1,428.90
$847.70 - $1,428.90
$847.70
$652.08 - $1,099.15
$652.08 - $1,099.15
$652.08
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$1,122.20 - $1,659.74
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$1,122.20
$863.23 - $1,276.72
$863.23 - $1,276.72
$863.23

Haddigan Dining Set

Ashley Furniture

Take clean-lined, classic styling. Add modern comfort. Top with a deep, complex finish that exudes rich sophistication. That’s the look and feel o...

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$1,122.20 - $1,659.74
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$863.23 - $1,276.72
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$1,069.04 - $1,488.70
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$822.34 - $1,145.15
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Havalance Occasional Table Set

Ashley Furniture

With its richly rustic finish and textural mix, this occasional table set goes to town on modern farmhouse style. Distressed two-tone treatment bl...

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$1,069.04 - $1,488.70
$1,069.04 - $1,488.70
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$822.34 - $1,145.15
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$1,144.04 - $1,841.27
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$880.03 - $1,416.36
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Juararo Bedroom Set

Ashley Furniture

Get the look of posh barn wood without setting foot in a salvage yard. Replicated rough-sawn oak of this 5-piece bedroom set has a vintage finish ...

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$1,144.04 - $1,841.27
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$880.03 - $1,416.36
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$1,878.03 - $3,000.30
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$1,444.64 - $2,307.92
$1,444.64 - $2,307.92
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Kanwyn Bedroom Set

Ashley Furniture

Give your retreat vintage charm with the Kanwyn bedroom set in a beautifully distressed whitewash finish. You'll love the headboard's grand style ...

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$1,878.03 - $3,000.30
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$1,444.64 - $2,307.92
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$1,743.68 - $2,216.90
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$1,341.29 - $1,705.31
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Lavinton Bedroom Set

Ashley Furniture

Take inspiration from the traditional luxury of this bedroom package. Classic with a rich cherry brown finish, its stately presence graces your ro...

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$1,743.68 - $2,216.90
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$1,341.29 - $1,705.31
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Leesworth Power Reclining Sofa image
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$1,332.44
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$1,024.95
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Leesworth Power Reclining Sofa

Ashley Furniture

Focus on function. This practical power reclining sofa balances contemporary character and irresistible comfort. Its affordable, expertly matched ...

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$1,332.44
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$1,024.95
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$1,275.01 - $1,434.67
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$980.78 - $1,103.59
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Lettner Bed with 2 Storage Drawers

Ashley Furniture

Satisfying your taste for tradition, this queen sleigh bed with storage sports serene sophistication. Its forever classic design details—inlaid pa...

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$1,275.01 - $1,434.67
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$980.78 - $1,103.59
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Lindyn Super Chaise image
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$1,421.77
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Lindyn Super Chaise

Ashley Furniture

Plush and posh. Showcase your eye for on-trend texture with the statement-making cord upholstery of this double-chaise sectional. Its stunningly s...

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$1,321.95
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Next-Gen DuraPella Power Reclining Sectional Sofa

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional...

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$1,718.54
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$1,321.95
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$1,590.86
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$1,223.74
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Next-Gen DuraPella Power Reclining Sectional Loveseat with Console

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional...

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$1,590.86
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$1,363.27
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$1,048.67
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Next-Gen DuraPella Power Reclining Sectional Loveseat

Ashley Furniture

Stylish, adaptable and durable. Your living room is the central hub of your home—why settle for anything less? With this power reclining sectional...

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$1,363.27
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$1,048.67
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$904.03 - $1,831.70
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$695.41 - $1,409.00
$695.41 - $1,409.00
$695.41

Next-Gen DuraPella Power Recliner

Ashley Furniture

It’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rel...

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$904.03 - $1,831.70
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$695.41 - $1,409.00
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$913.73 - $1,470.27
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$702.87 - $1,130.98
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Trinell 4-Piece Entertainment Center with Electric Fireplace

Ashley Furniture

Entertain a rugged yet refined sense of style with this entertainment center. Its rustic finish and plank-style details pay homage to reclaimed ba...

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$913.73 - $1,470.27
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$702.87 - $1,130.98
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$889.06 - $1,407.09
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$683.89 - $1,082.38
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Realyn Upholstered Bedroom Set

Ashley Furniture

Elevating the art of traditional cottage styling, this queen upholstered bed is your dream bedroom retreat realized. A curvaceous beauty, this bri...

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$889.06 - $1,407.09
$889.06 - $1,407.09
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$683.89 - $1,082.38
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Lettner Panel Storage Bed image
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$1,249.74 - $1,409.40
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$961.34 - $1,084.15
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Lettner Panel Storage Bed

Ashley Furniture

Satisfying your taste for tradition, this queen panel storage bed sports serene sophistication. Its forever classic design details—inset panels, s...

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$1,249.74 - $1,409.40
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$961.34 - $1,084.15
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Lettner Bed image
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$860.34 - $1,434.67
$860.34 - $1,434.67
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$661.80 - $1,103.59
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Lettner Bed

Ashley Furniture

Satisfying your taste for tradition, this king panel bed sports serene sophistication. Its forever classic design details—inlaid panels and bun fe...

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$860.34 - $1,434.67
$860.34 - $1,434.67
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$661.80 - $1,103.59
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$765.60 - $3,062.37
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$588.92 - $2,355.67
$588.92 - $2,355.67
$588.92

Bales Modular Seating

Ashley Furniture

Be bold with a modern take on seating. This accent chair set has an armless design and carries a checkered taupe upholstery neutral enough to fit ...

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$765.60 - $3,062.37
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$588.92 - $2,355.67
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$847.73 - $1,766.65
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$652.10 - $1,358.96
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Wynnlow Bedroom Set

Ashley Furniture

This bedroom package is sure to win your heart with its daring designer take on modern rustic. The bed, mirror and dresser’s crisp, clean and mini...

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$847.73 - $1,766.65
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$652.10 - $1,358.96
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$955.94 - $1,470.27
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$735.34 - $1,130.98
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Wynnlow 4-Piece Entertainment Center with Electric Fireplace

Ashley Furniture

This entertainment center with fireplace insert is sure to win your heart with its daring designer take on country living. Its crisp, clean and mi...

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$955.94 - $1,470.27
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$735.34 - $1,130.98
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$570.90 - $1,958.48
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$439.15 - $1,506.52
$439.15 - $1,506.52
$439.15

Willowton Bedroom Set

Ashley Furniture

The ultimate look for a beach cottage or shabby chic inspired retreat, this bedroom set carries you away to a dreamy time and place. Its whitewash...

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$570.90 - $1,958.48
$570.90 - $1,958.48
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$439.15 - $1,506.52
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$913.73 - $1,470.27
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$702.87 - $1,130.98
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Willowton 4-Piece Entertainment Center with Electric Fireplace

Ashley Furniture

This entertainment center with fireplace insert is the ultimate statement piece for your coastal cottage or shabby chic inspired retreat. Its whit...

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$913.73 - $1,470.27
$913.73 - $1,470.27
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$702.87 - $1,130.98
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Valebeck Dining Room Set image
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$1,039.53 - $3,136.89
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$799.64 - $2,412.99
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Valebeck Dining Room Set

Ashley Furniture

This 5-piece dining set serves up the best in rustic farmhouse living. The extension dining table's two-tone distressed finish pairs a brown table...

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$1,039.53 - $3,136.89
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$799.64 - $2,412.99
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Consumer Choice — Frequently Asked Questions

What is the Consumer Choice collection?

Consumer Choice gathers the pieces our customers love most at Furniture Land (Milwaukee, WI) — the styles that get chosen, reviewed well, and reordered again and again. Think of it as a shortcut to our proven favorites.

Why should I shop Consumer Choice?

If you want something dependable without combing through the entire catalog, this is a great place to start — it's a curated shortlist of best-sellers from Ashley Furniture that have already won people over.

Do you deliver Consumer Choice items?

Yes. We deliver throughout our local service area — see our shipping & delivery policy for timelines and coverage, or contact us for a quote.

Can I finance a Consumer Choice purchase?

Yes. We offer financing options on qualifying purchases, often with promotional low- or no-interest plans.

Can I see these items in person?

Many of our most popular pieces are on display in the showroom, though the floor selection rotates. Please contact us to confirm a specific item is available to view before you visit.

What if my item arrives damaged?

Inspect it at delivery, note any damage on the paperwork, take photos, and contact us right away. We'll arrange a repair, replacement, or return under our return policy.

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