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Consumer Choice

Shop the Consumer Choice collection at Furniture Land in Milwaukee, WI. This curated collection highlights top-rated furniture picks across living room, bedroom, dining room, and more — pieces recognized for their combination of quality construction, everyday value, and on-trend style. If you're looking for furniture that has been vetted for comfort, durability, and customer satisfaction, the Consumer Choice collection is a great place to start. Whether you're furnishing a new home or refreshing a single room, these selections make shopping easier by narrowing the field to proven favorites. Browse sofas, bedroom sets, dining tables, accent pieces, and more from the collection. Visit our furniture showroom in Milwaukee to see Consumer Choice pieces on display, or browse the full collection online. Our team is here to help you find the right pieces for your home. Delivery and flexible financing are available throughout the Milwaukee, WI area. Financing options available.

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Porter Bed image Save up to 23% Save %
$860.34 - $1,434.67
$860.34 - $1,434.67
$860.34
$661.80 - $1,103.59
$661.80 - $1,103.59
$661.80

Porter Bed

Ashley Furniture
3D Available

Those drawn to the warm, rustic feel of vintage-inspired interiors love how this California king panel bed suits their style. Its high headboard ma...

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$860.34 - $1,434.67
$860.34 - $1,434.67
$860.34
$661.80 - $1,103.59
$661.80 - $1,103.59
$661.80
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Product image
Partymate 2-Piece Reclining Sectional image Save up to 23% Save %
$1,724.80 - $2,005.87
$1,724.80 - $2,005.87
$1,724.80
$1,326.77 - $1,542.98
$1,326.77 - $1,542.98
$1,326.77

Partymate 2-Piece Reclining Sectional

Ashley Furniture

Affordable luxury made easy. An essential for living room lounging, this sectional is a star in social spaces. Its sleek slate gray faux leather is...

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$1,724.80 - $2,005.87
$1,724.80 - $2,005.87
$1,724.80
$1,326.77 - $1,542.98
$1,326.77 - $1,542.98
$1,326.77
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$1,791.35
$1,791.35 - $1,791.35
$1,791.35
$1,377.96
$1,377.96 - $1,377.96
$1,377.96

O'Phannon Living Room Set

Ashley Furniture

More About This Product Weight Weight Weight 0.0lbs.

$1,791.35
$1,791.35 - $1,791.35
$1,791.35
$1,377.96
$1,377.96 - $1,377.96
$1,377.96
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O'Phannon 2-Piece Sectional with Chaise image Save 23% Save %
$1,407.42
$1,407.42 - $1,407.42
$1,407.42
$1,082.63
$1,082.63 - $1,082.63
$1,082.63

O'Phannon 2-Piece Sectional with Chaise

Ashley Furniture

Complete your at-home retreat with this casually chic sectional with chaise. The luxe herringbone chenille upholstery is indulgently plush to the t...

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$1,407.42
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$1,407.42
$1,082.63
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$1,082.63
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$1,885.33
$1,885.33 - $1,885.33
$1,885.33
$1,450.25
$1,450.25 - $1,450.25
$1,450.25

Next-Gen DuraPella Power Reclining Sofa

Ashley Furniture
3D Available

It’s time to rethink the way you relax—and time to experience the joys of this power reclining sofa. Taking a fashion-forward approach to the art o...

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$1,885.33
$1,885.33 - $1,885.33
$1,885.33
$1,450.25
$1,450.25 - $1,450.25
$1,450.25
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$1,858.52
$1,858.52 - $1,858.52
$1,858.52
$1,429.63
$1,429.63 - $1,429.63
$1,429.63

Next-Gen DuraPella Power Reclining Loveseat with Console

Ashley Furniture
3D Available

It’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the a...

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$1,858.52
$1,858.52 - $1,858.52
$1,858.52
$1,429.63
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$1,429.63
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$1,858.52 - $2,338.31
$1,858.52 - $2,338.31
$1,858.52
$1,429.63 - $1,798.70
$1,429.63 - $1,798.70
$1,429.63

Next-Gen DuraPella Power Reclining Loveseat with Console

Ashley Furniture
3D Available

It’s time to rethink the way you relax—and time to experience the joys of this power reclining loveseat. Taking a fashion-forward approach to the a...

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$1,858.52 - $2,338.31
$1,858.52 - $2,338.31
$1,858.52
$1,429.63 - $1,798.70
$1,429.63 - $1,798.70
$1,429.63
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Product image
Next-Gen DuraPella Power Recliner image
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$1,590.77
$1,590.77 - $1,590.77
$1,590.77
$1,223.67
$1,223.67 - $1,223.67
$1,223.67

Next-Gen DuraPella Power Recliner

Ashley Furniture
3D Available

It’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...

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$1,590.77
$1,590.77 - $1,590.77
$1,590.77
$1,223.67
$1,223.67 - $1,223.67
$1,223.67
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$1,831.70
$1,831.70 - $1,831.70
$1,831.70
$1,409.00
$1,409.00 - $1,409.00
$1,409.00

Next-Gen DuraPella Power Recliner

Ashley Furniture
3D Available

It’s time to rethink the way you relax—and time to experience the joys of this power recliner. Taking a fashion-forward approach to the art of rela...

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$1,831.70
$1,831.70 - $1,831.70
$1,831.70
$1,409.00
$1,409.00 - $1,409.00
$1,409.00
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Product image
Navi Living Room Set image
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$1,104.71 - $1,636.80
$1,104.71 - $1,636.80
$1,104.71
$849.78 - $1,259.08
$849.78 - $1,259.08
$849.78

Navi Living Room Set

Ashley Furniture

If you love the cool look of leather but long for the warm feel of fabric, you can take comfort in this 3-piece set with sofa, loveseat and recline...

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$1,104.71 - $1,636.80
$1,104.71 - $1,636.80
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$849.78 - $1,259.08
$849.78 - $1,259.08
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$1,333.55 - $2,822.18
$1,333.55 - $2,822.18
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$1,025.81 - $2,170.91
$1,025.81 - $2,170.91
$1,025.81

Moriville Dining Room Set

Ashley Furniture

This versatile dining room table set elevates the art of casual rustic style. The extension table’s clean-lined, farmhouse profile is beautified wi...

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$1,333.55 - $2,822.18
$1,333.55 - $2,822.18
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$1,025.81 - $2,170.91
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$1,517.33 - $2,948.54
$1,517.33 - $2,948.54
$1,517.33
$1,167.18 - $2,268.11
$1,167.18 - $2,268.11
$1,167.18

Moriville Counter Height Dining Set

Ashley Furniture

This counter height dining table set with upholstered bar stools elevates the art of casual rustic style. Notable refinements include through-tenon...

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$1,517.33 - $2,948.54
$1,517.33 - $2,948.54
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$1,167.18 - $2,268.11
$1,167.18 - $2,268.11
$1,167.18
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$1,502.02 - $2,070.35
$1,502.02 - $2,070.35
$1,502.02
$1,155.40 - $1,592.58
$1,155.40 - $1,592.58
$1,155.40

Millennium Luxury Plush Gel Latex Hybrid Mattress

Ashley Furniture

Discover the luxury of this hybrid plush mattress. A layer of cooling gel latex and two layers of temperature-regulating material keep you at a com...

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$1,502.02 - $2,070.35
$1,502.02 - $2,070.35
$1,502.02
$1,155.40 - $1,592.58
$1,155.40 - $1,592.58
$1,155.40
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$1,076.32 - $1,707.19
$1,076.32 - $1,707.19
$1,076.32
$827.94 - $1,313.22
$827.94 - $1,313.22
$827.94

Millennium Luxury Gel Memory Foam Mattress

Ashley Furniture

When it comes to your comfort, discover the luxury of this twin XL gel memory foam mattress. Contouring foam conforms to your body, delivering amaz...

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$1,076.32 - $1,707.19
$1,076.32 - $1,707.19
$1,076.32
$827.94 - $1,313.22
$827.94 - $1,313.22
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$1,149.82 - $1,740.12
$1,149.82 - $1,740.12
$1,149.82
$884.48 - $1,338.55
$884.48 - $1,338.55
$884.48

Millennium Cushion Firm Gel Memory Foam Hybrid Mattress

Ashley Furniture

Discover the luxury of this king hybrid mattress. Two layers of temperature-regulating material keep you at a comfortable temperature all night lon...

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$1,149.82 - $1,740.12
$1,149.82 - $1,740.12
$1,149.82
$884.48 - $1,338.55
$884.48 - $1,338.55
$884.48
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Product image
Maylee Dresser and Mirror image
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$1,536.90
$1,536.90 - $1,536.90
$1,536.90
$1,182.23
$1,182.23 - $1,182.23
$1,182.23

Maylee Dresser and Mirror

Ashley Furniture

From the ornamental appliques to the large scale, this dresser and mirror make a bold statement. Spacious drawers store your clothes, jewelry and m...

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$1,536.90
$1,536.90 - $1,536.90
$1,536.90
$1,182.23
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Product image
Product image
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$1,077.67 - $2,820.74
$1,077.67 - $2,820.74
$1,077.67
$828.98 - $2,169.80
$828.98 - $2,169.80
$828.98

Maggie Living Room Set

Ashley Furniture

Classic comfort gets a mod twist with this oversized chair and ottoman package. Its minimalistic approach and structured silhouette bring a clean-l...

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$1,077.67 - $2,820.74
$1,077.67 - $2,820.74
$1,077.67
$828.98 - $2,169.80
$828.98 - $2,169.80
$828.98
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$1,064.80 - $1,384.08
$1,064.80 - $1,384.08
$1,064.80
$819.08 - $1,064.68
$819.08 - $1,064.68
$819.08

Lyncott Dining Room Set

Ashley Furniture

A refreshed take on retro aesthetics. This dining package adds an air of playful simplicity to your dining space, capturing the architectural langu...

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$1,064.80 - $1,384.08
$1,064.80 - $1,384.08
$1,064.80
$819.08 - $1,064.68
$819.08 - $1,064.68
$819.08
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Product image
Lindyn Super Chaise image
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$1,848.30
$1,848.30 - $1,848.30
$1,848.30
$1,421.77
$1,421.77 - $1,421.77
$1,421.77

Lindyn Super Chaise

Ashley Furniture

Talk about fine lines and great curves. That’s the beauty of this sofa chaise—made to suit your appreciation for clean, contemporary style. A strik...

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$1,848.30
$1,848.30 - $1,848.30
$1,848.30
$1,421.77
$1,421.77 - $1,421.77
$1,421.77
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Product image
Lettner Bed with 2 Storage Drawers image
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$1,275.01 - $1,434.67
$1,275.01 - $1,434.67
$1,275.01
$980.78 - $1,103.59
$980.78 - $1,103.59
$980.78

Lettner Bed with 2 Storage Drawers

Ashley Furniture
3D Available

Satisfying your taste for tradition, this king sleigh bed with storage sports serene sophistication. Forever classic design details—inlaid panels, ...

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$1,275.01 - $1,434.67
$1,275.01 - $1,434.67
$1,275.01
$980.78 - $1,103.59
$980.78 - $1,103.59
$980.78
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Product image
Leesworth Power Reclining Sofa image
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$1,332.44
$1,332.44 - $1,332.44
$1,332.44
$1,024.95
$1,024.95 - $1,024.95
$1,024.95

Leesworth Power Reclining Sofa

Ashley Furniture

Focus on function. This practical power reclining sofa balances contemporary character and irresistible comfort. Its affordable, expertly matched l...

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$1,332.44
$1,332.44 - $1,332.44
$1,332.44
$1,024.95
$1,024.95 - $1,024.95
$1,024.95
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$1,743.68 - $2,216.90
$1,743.68 - $2,216.90
$1,743.68
$1,341.29 - $1,705.31
$1,341.29 - $1,705.31
$1,341.29

Lavinton Bedroom Set

Ashley Furniture

Talk about fine lines and great curves. That’s the beauty of this sofa chaise—made to suit your appreciation for clean, contemporary style. A strik...

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$1,743.68 - $2,216.90
$1,743.68 - $2,216.90
$1,743.68
$1,341.29 - $1,705.31
$1,341.29 - $1,705.31
$1,341.29
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$1,694.85
$1,694.85 - $1,694.85
$1,694.85
$1,303.73
$1,303.73 - $1,303.73
$1,303.73

Acklen Place Sectional

Ashley Furniture

Enjoy the endless adaptability of this power reclining sectional. Whether you’re hosting guests, setting up for movie night or just need a refresh,...

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$1,694.85
$1,694.85 - $1,694.85
$1,694.85
$1,303.73
$1,303.73 - $1,303.73
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$1,841.10
$1,841.10 - $1,841.10
$1,841.10
$1,416.23
$1,416.23 - $1,416.23
$1,416.23

Top Tier Sectional Chofa

Ashley Furniture

Experience unparalleled comfort with this sectional chofa. It’s a stylish and invitingly soft look—made all the more appealing by cozy corduroy cus...

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$1,841.10
$1,841.10 - $1,841.10
$1,841.10
$1,416.23
$1,416.23 - $1,416.23
$1,416.23
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5 Stars
Top Rated
Delivery Available
Payment Options Available